Digital Marketing Manager
Full-time | Hybrid (Remote + in-office in Marche, Province of Macerata)
About the Role:
We are looking for a highly motivated Digital Marketing Manager to lead and coordinate the digital marketing efforts across our network of international education, travel, and tech brands:
- Study Abroad Association (USA) - SAA Italy (IT) - Campus Community (USA) - GoTribe (IT) - LewerMark (USA) - Any other required projects/brands
This position is based in Italy (preferably the Marche region) and offers a hybrid
setting, part remote and part in-person at our office in Matelica, to enable regular
collaboration and team meetings. You will play a key role in aligning our marketing
strategies across multiple brands, markets, and languages (mainly Italian and
English).
The ideal candidate combines strategic vision with hands-on digital skills, managing both the big picture and day-to-day execution. We are looking for someone to head up the entire marketing effort for various brands, requiring adaptability, multitasking, and problem-solving skills. Someone who thrives in a dynamic, creative, start-up environment and loves turning ideas into measurable
results.
You'll also have access to additional team members, freelancers, and creative resources to support your strategies and execution.
Main Responsibilities
- Digital Strategies & Project Management - Coordinate marketing strategies and messaging consistency across all brands and markets. - Define and implement coordinated omnichannel digital marketing strategies that integrate social media, paid campaigns, email marketing, - CRM, and web presence into one cohesive experience. - Manage timelines, campaigns, and cross-functional communication between teams (Italy–US). - When needed, supervise external freelancers or agencies (e.g., SEO, paid ads, video). - Set clear KPIs and prepare monthly performance reports. - Maintain a consistent brand voice and visual identity across all platforms.
Digital Marketing Execution
- Plan, execute, and optimize campaigns on Google Ads, Meta Ads, and LinkedIn Campaign Manager. - Oversee SEO and content marketing to increase organic visibility. - Manage and update websites and landing pages. - Create or coordinate the creation of marketing content (blogs, articles, - Newsletters, social posts, videos, etc). - Managing Digital PR and other paid channels relevant to the brands - Track and report analytics using GA4 and Looker Studio. - Manage CRM and automation tools (HubSpot, Mailchimp, or similar). - Measure ROI from all marketing activities and campaigns
Brand & Community Growth
- Create leads through the entire digital marketing effort - Manage various social media accounts (SAA, SAA Italy, GoTribe, Campus Community, Lewer Mark, etc). - Increase community engagement (mentions, tags, collaborations, influencer marketing). - Plan and execute marketing strategies for events and conferences, and - manage post-event follow-up (including newsletters and industry outreach). - Help organise relevant industry webinars. - Coordinate potential partnerships, influencers, and marketing collaborations. - Coordinate with our international partners for co-branded initiatives. - Managing all our collaterals for conference banners, brochures, flyers, etc. - Post on different industry list servers such as SECUSS - Managing the company newsletter - Outreach to most associations and consortiums for both free and paid opportunities - Update our websites with new programs, news, and other content.
Requirements
- 3+ years of experience in digital marketing, ideally across international or - multi-brand environments. - Proven experience in performance marketing, SEO, content marketing, and - omnichannel strategy. - Experience with cross-functional collaboration between marketing, sales, - and operations teams. - Fluent in English (essential) and in Italian. - Proactive, organized, and able to manage multiple projects simultaneously. - Skilled with Google Ads, Meta Ads, GA4, SEO tools (Ahrefs, SEMrush), and CRM/automation software such as Hubspot. - Available for occasional travel within Italy and abroad.
Preferred:
- Experience in the international education, travel, or startup sectors. - Experience managing or mentoring junior marketers or freelancers is a plus. - Familiarity with US higher education and B2B marketing. - Video marketing or digital PR experience.
What We Offer
- Dynamic, international, and purpose-driven environment. - We value creativity, initiative, and people who bring ideas to the table. You'll - be trusted with real responsibility and autonomy from day one. - Flexibility to work remotely with periodic in-person sessions in Marche. - Growth opportunities across multiple global brands. - Direct collaboration with the executive team (CEO and VP).
If you're ready to take ownership of ambitious projects and grow with a global
team, we'd love to hear from you.
To Apply:
Send your resume and a brief cover letter to:
leonardo@studyabroadassociation.com
alessio@studyabroadassociation.com