The Sofidel Group is headquartered in Porcari (Lucca) and is a global leader in tissue paper production. With a presence in 12 European countries and 11 U.S. states, we employ over 9,000 people dedicated to innovation, sustainability, and inclusivity. Our products, including toilet paper, paper towels, and napkins, are available in more than 50 countries. We own well‑known brands such as Regina, Nicky, Sopalin, Le Trèfle, Hakle, Softis, Nalys, Cosynel, and KittenSoft, and also produce for private‑label retailers. With the Papernet brand, we cater to the "Away‑from‑Home" sector, ensuring quality solutions for businesses and public spaces. Purpose To manage the product specifications and packaging in line with the agreed product strategies and priorities, cooperating with the local countries of the assigned geographical area. Main Responsibilities
Proposes any product launch and line extension in the assigned countries, taking into consideration the Power Brands and Strategic Cells reports. Guarantees that the approved Unique Selling Propositions and the Business Value Proposition of the assigned products are correctly deployed in every communication stream (Digital, packaging, local material…). Analyses consumer and retail trends received from the local Category Management Department (market trends, competitors, consumers…) to feed the product innovation plans. Supports the local Category Managers of the assigned countries with category insights in order to draft Trade Stories for clients. Analyses consumer complaints reports and liaises with the local Category Management Department and local Product Office Department in order to monitor corrective actions aimed at matching the quality standards. Liaises with the Group Operating Process Department to organise agreed product trials and analyzes the results in order to submit a final proposition to the Line Manager and Marketing & Sales Director Brand. Manages the packaging creation of the assigned products with the Graphic Designer and packaging agencies, under the lead of the Line Manager. Liaises with the local Category Management Department to adapt on‑packaging communication to local standards and laws. Supports the Line Manager to build and deploy the Brand books. Drafts the annual Marketing plan of the assigned countries in collaboration with the Line Manager and the Marketing & Sales Director. Supports the local Category Management Department in implementing the agreed consumer marketing strategies and action plans. Facilitates the implementation of editorial plans in the assigned countries, mediating the relationship between the Digital Marketing & Sales department and the local Marketing & Sales Department. Controls the orders and invoices of packaging agencies. Raises purchase orders and manages the administration flow of media investments made in the assigned countries.
Key Soft Skills
Collaborative mindset, able to work across diverse EU cultures and align them with Italian HQ strategies. Innovation‑driven, constantly challenging the status quo with new, scalable ideas. Strong project management skills, acting as a bridge between local market needs and HQ strategic direction. Excellence in planning and execution, balancing long‑term vision with operational accuracy. Cross‑functional collaboration with local Marketing, Operations, and HQ teams. Strategic thinking with the ability to simplify complexity and identify winning paths.
Requirements for the Application
Master’s degree in Economics, Business, or related fields. 5+ years’ experience in top‑tier Consumer Packaged Goods companies, ideally in non‑food or household categories. Proven success in product management and in leading complex product portfolios or innovation projects. International experience is a plus. Fluent in English.
What We Offer
The chance to work in an international Group and a concrete opportunity for professional growth. A dynamic environment based on teamwork. Sofidel Language Learning Programme through an innovative digital platform for you and one additional user, such as a family member or friend.
Central Marketing Manager - Brand • Porcari, IT #J-18808-Ljbffr