PLaw Offices of Marc L. Shapiro, P.A. • Naples, FL, US /ppPosted 4 days ago /ppDescription /ppThe Social Media Marketing Specialist plays a key role in shaping and elevating the firm’s brand voice and digital presence. This experienced professional is responsible for creating and executing strategic content that reflects the firm’s commitment to excellence, compassion, and community. Working closely with the Managing Attorney and Marketing Contractor, this role drives digital storytelling initiatives and ensures alignment with the firm’s marketing objectives and values. /ppResponsibilities /pulliDesign and execute comprehensive social media strategies that align with brand goals and audience engagement metrics. /liliProduce high-quality multimedia content (written, visual, and video) for platforms including Facebook, Instagram, LinkedIn, and others. /liliDevelop and manage a consistent editorial calendar to ensure timely and purposeful content delivery. /liliExperience with filming and capturing content specifically for social media platforms, including behind-the-scenes footage, interviews, and promotional videos /li /ulpstrongBrand Storytelling Development /strong /pulliLead the creation of content that brings to life the firm’s impact, highlighting client success stories, legal milestones, and community outreach. /liliFilm and produce personal lifestyle segments featuring the firm’s founder to deepen audience connection and authenticity. /liliGenerate behind-the-scenes team stories that highlight firm culture, employee milestones, and workplace excellence. /li /ulpstrongClient Experience Education /strong /pulliCreate an informative video series to educate prospective clients on what to expect in key practice areas, enhancing transparency and trust. /liliShowcase client journeys, testimonials, and celebrations to humanize the legal process and reflect client-centric values. /li /ulpstrongEngagement Analytics /strong /pulliProactively manage engagement across platforms by responding to messages and fostering dialogue with the community. /liliMonitor analytics to assess content performance and adjust strategies to increase reach, interaction, and brand affinity. /liliProvide regular performance reports and insights to stakeholders. /liliIdentify and evaluate emerging trends and platforms, proposing innovative ideas to grow digital presence. /liliContribute to broader firm marketing initiatives, campaigns, and cross-functional collaboration. /li /ulpstrongSupport Representation /strong /pulliSupport firm-wide marketing efforts through proofreading, research, media outreach, event coverage, and calendar development. /liliRepresent the firm at external marketing events, professional meetups, and community initiatives when needed. /li /ulQualificationsulliTravel between offices (SW Florida and Orlando). /liliBilingual (Spanish/English) candidates preferred. /lili2–4 years of experience in social media management, digital content creation, or marketing strategy. /liliProficiency in social media tools (e.g., Meta Business Suite, Later, Buffer) and editing platforms (Canva, Adobe Suite, Adobe InDesign, Adobe Illustrator, etc.). /liliStrong copywriting and visual storytelling skills tailored to various platforms and audience types. /liliAbility to analyze performance metrics and adjust strategies based on data insights. /liliExcellent organizational skills and attention to detail. /liliAbility to function well in a high-paced and, at times, stressful environment. /liliAbility to maintain confidentiality and to exercise discretion and good judgment. /li /ulCompensationp$55,000 - $60000 commensurate with skills experience /ppAbout Law Offices of Marc L. Shapiro, P.A. /ppWe are dedicated to providing top-tier legal services across a broad range of practice areas. Our team of experienced attorneys and professionals works collaboratively to deliver strategic solutions and outstanding client service. /ppWe foster a supportive and dynamic work environment where growth, integrity, and excellence are valued. If you’re looking to build your legal career with a firm that prioritizes professional development, teamwork, and client success, we invite you to explore opportunities with us. /p #J-18808-Ljbffr