PBaccarat Hotel Rome is due to open at the end of 2026 and will be strongBaccarat’s first hotel in Europe /strong. We are seeking a commercially driven strongDirector of Sales Marketing /strong with a strong bias to strongsales leadership /strong—someone who can open a new market for the brand, build the sales engine from day one, and convert relationships into meaningful, measurable business through opening and beyond. /ppbr/ppstrongThe Role /strong /ppThis is a hands-on, build-and-deliver role. You will establish Baccarat’s sales presence in Rome and across key feeder markets, create the account strategy, set targets and cadence, and build the team, tools, and routines needed to drive performance. Marketing will support the sales plan, but success in this role is defined by strongpipeline creation, account penetration, production, and pace /strong. /ppbr/ppstrongKey Responsibilities (Sales-Led) /strong /pulliOwn the strongsales strategy and pre-opening plan /strong for a 2026 opening: segmentation, target lists, account priorities, and production goals. /liliBuild Baccarat’s strongmarket entry approach /strong in Europe: identify and activate new feeder markets, set representation/agency strategy, and establish a strong trade footprint. /liliLead proactive strongnew business development /strong across all market segments /liliBuild and manage a disciplined strongsales pipeline /strong: CRM set-up, prospecting cadence, sales calls, reporting, conversion routines, and performance tracking. /liliRecruit and lead the strongsales team /strong to a clear set of KPIs, standards, and accountability. /liliPartner with revenue/operations/marketing on strongpace, forecasting, and mix /strong, ensuring a strong ramp-up into opening. /li /ulpbr/ppstrongExperience Profile /strong /pulliProven success in senior hotel sales leadership (DOSM / Director of Sales / commercial leadership), within strongluxury hotels a must /strong. /liliDemonstrated ability to strongopen new markets /strong and build business where a brand is not yet established—strong network and strong prospecting discipline. /lilistrongPre-opening experience strongly preferred /strong, including building teams, systems, and sales infrastructure from scratch. /liliStrong travel trade knowledge (consortia, luxury advisors, agency relationships) and ability to operate credibly across corporate and partnerships. /liliStructured operator: comfortable with targets, CRM hygiene, reporting, and sales cadence—balanced with strong relationship skills. /liliRome/Italy market understanding is a plus; wider European feeder market experience highly valued. /li /ulpbr/ppstrongTo Apply /strong /pulliPlease submit your CV and a short note outlining your sales achievements, pre-opening experience, and examples of building new-market demand (accounts, trade partnerships, or feeder market development). /li /ul