Role purpose: This position is about designing, launching and measuring the Offer and Go to Market of the Cybersecurity Portfolio, targeting Soho & SME customers (1-100 employees). You will be in charge of developing a competitive portfolio of cybersecurity services and delivering a 360 degrees go to market strategy to reach revenues targets. You will be responsible for every aspect of the offer including positioning against competition, pricing strategy, third-parties relations, development of appropriate selling tools and collaterals. To achieve your objective, you will have to interact with all business departments involved in product development and implementation, including the Security Product Marketing Team and other Tribe squads. To grant an effective go to market you will have to interact and build a trusted and proficient partnership with sales channels. You will be involved in target setting and monitoring. You will be responsible for budget planning, forecasting, targets achievement and budget performance on a monthly basis. To achieve your objective, you will have to coordinate with Finance and show great confidence with budget analysis as well as coordinating with sales and showing great understanding of and confidence with indirect and digital Channels. Key accountabilities and decision ownership: - Develop the assigned portfolio of products and services related to solution offered to Soho & Sme customers - Design and negotiate Business Cases to support new products that need to be launched, renewed or replaced - Assess and analyse progress against sales target and business budget - Design and deliver go to market activities with focus on all physical and digital channels Core competencies, knowledge and experience: - Passionate for Marketing product development and Business portfolio of Digital Solutions - Excellent knowledge of the cybersecurity business market and of the current cybersecurity regulations for companies - Willingness to learn and teamwork across all Marketing Business and related functions - Confidence with budget and planning analysis - Ability to design and defend a Business Case within a complex stakeholder’s audience - Strong communications skills and Business Acumen - Comfortable interfacing with different audiences of varied levels of seniority. Location: Milan, IT