If you’re someone who spends all their days in analytics identifying frictions and issues, you are the person for the job.
We are not looking for a performance marketing person with experience in Adwords.
What You'll Do
* Leveraging data & insights from analytics, you’ll manage and improve the e-commerce experience, ensuring measurable results.
* Manage A/B testing to ensure new features are an improvement.
* Segment users by touchpoint to shape our user interface
* Navigation, menus, etc
* Create and maintain a clear, actionable roadmap based on input from leadership.
* Oversee UX, SEO, and data teams, keeping efforts focused on high-impact pages.
* Ensure proper header structure and SEO best practices on all new pages.
Skills
* Expert in GA4, Google Search Console, and VWO (or similar tools).
* Strong understanding of on-page SEO & metadata optimization
* Proficient in traslating data into actionable decisions.
* Familiarity with design collaboration tools like Figma.
Experience
* 3+ years managing e-commerce operations or teams.
* 2+ years managing A/B testing and CRO initiatives.
* 2+ years working with SEO and metadata optimization.
Our Company:
We are The Tour Guy, the leading provider of unforgettable tours and authentic experiences for English-speaking travelers exploring Europe and the U.S.A. Our mission is simple: to help people make the most of life by immersing themselves in destinations, culture, and learning.