We are seeking a passionate and experienced Marketing Manager to drive integrated marketing strategies for Evotec Verona. This role will play a key part in raising awareness, driving demand, and supporting strategic growth objectives by translating scientific and commercial goals into compelling marketing programs. Based at our Verona site, the role works closely with cross-functional teams across Strategic Marketing, Business Development, and Operations. Key Responsibilities Develop and execute comprehensive marketing strategies aligned with business goals, focusing on brand positioning, awareness, and demand generation. Design targeted multichannel campaigns tailored to customer segments, services, and geographical regions. Leverage scientific knowledge, competitive, and market insights to inform strategic decisions and shape impactful messaging and campaign direction. Oversee creation of marketing materials across channels (social media, web, SEO, video, print, exhibitions), ensuring consistency and branding adherence. Produce and manage content such as product sheets, flyers, blogs, whitepapers, videos, and newsletters in collaboration with internal and external resources. Foster thought leadership by positioning our preclinical development business and Evotec as innovators in the field. Work closely with SMEs, internal stakeholders, and external agencies to develop and implement marketing campaigns. Support conference planning, workshops, and events in coordination with the Events and Sales teams. Analytics & Reporting Track and report KPIs to evaluate performance and improve marketing ROI. Conduct competitive analysis, customer surveys, and satisfaction assessments to inform marketing strategies. Qualifications & Experience Bachelor's or Master's degree in Marketing, Business, Life Sciences, or a related field. Proven experience in B2B marketing within the life sciences, biotech, pharma, diagnostics, or healthcare industries. Strong track record of planning and executing successful marketing campaigns and initiatives. Skilled in digital marketing (SEO/SEM, CRM platforms, social media automation tools). Analytical mindset with the ability to translate metrics into actionable insights. Collaborative team player with strong project management and communication skills. Business fluent in English, with excellent written and oral communication and presentation skills. Experience with Adobe Creative Suite (e.G., InDesign, Illustrator, Photoshop) is a plus. Additional Information In line with our Diversity policy, Evotec considers all applications equally, including those from people with disabilities. Required Experience Manager Key Skills Business Development, Customer Service, Market Research, Customer Relationship, Apache Employment Details Type:
Full-Time Experience:
(Specify years) Vacancies:
1 Location:
Verona, Veneto, Italy J-18808-Ljbffr