Key Responsibilities
The Regional Marketing Manager is responsible for the following key areas:
1. Market Analysis and Strategy Development
o Developing comprehensive downstream marketing strategies and tactics aligned to business objectives and commercial targets, based on market research and competitor analysis.
2. Field Sales Support
o Providing clear, strategic direction and support to the field sales organization through written/verbal communications such as marketing plans, presentations at training meetings, and informal interactions.
3. Product Launch Execution
o In close collaboration with Upstream product management, leading product launches, owning regional launch strategies, contributing to generating marketing materials, and executing commercialization programs including Salesforce readiness (e.g., training on product, messaging, and competition) to deliver successful market entry.
4. Cross-Functional Collaboration
o Effectively collaborating with cross-functional teams, including sales, professional affairs, market development, and regulatory affairs, to develop and implement market expansion strategies to establish Performance Guided Surgery as a new category.