Role:\nArea Manager - SPAL Products
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Location:\nEurope
\nReports to:\nSales Manager Distribution HQ\n
Experience:\n5–10 years in Sales and Business Development
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Education:\nBachelor’s degree in engineering; MBA preferred
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Preferred sectors:\nBus & Coach OEM and Aftermarket, HVAC system integrators, Bus Body Builders, Bus Fleet Operators, EV Bus, Truck & Commercial Vehicles, Distribution, Off Highway applications.
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Responsibilities
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- Ensure strong field presence through frequent travel (>50%) to customers, partners, and industry events across Europe.
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- Develop new business opportunities and drive sales of SPAL products across Europe, with a particular\nfocus on France, Spain, Portugal, and Scandinavian markets\n.
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- Identify market opportunities through customer meetings, networking, and industry channels. Conduct market and competitor analysis to generate actionable insights for business growth with a particular focus on Commercial Vehicles segment (Bus/Truck HVAC makers, Bus/Truck Body Builders, Bus/Truck Fleet Companies, etc.).
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- Monitor and track government and municipal tenders for city and intercity buses across European regions.
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- Build direct relationships with end customers (fleet operators, maintenance centres, service organizations) and drive SPAL product promotion through a bottom‑up market approach.
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- Support SPAL Aftermarket Sales teams and distributors in promoting and positioning SPAL products.
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- Achieve KRAs related to profitable sales growth, new business acquisition, and receivables management.
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- Provide periodic reporting on performance, market conditions, and recommended corrective actions or strategic initiatives to support sales and margin expansion.
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- Deliver weekly MIS updates to top management.
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\nOther Skills/knowledge expected:\n
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- Proven ability to lead, influence, and collaborate across teams and customer organizations.
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- Strong background in Sales, Marketing, Business Development, and Key Account Management.
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- Customer‑focused mindset with the ability to build relationships at all organizational levels; strong communication and marketing flair.
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- Exposure to automotive components and systems and/or the Electric Vehicle (EV) industry. Experience with OEMs in automotive, HVAC, bus/truck, agricultural, construction, or off‑highway applications is highly preferred.
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- Solid technical and domain knowledge; team‑oriented, results‑driven, and committed to excellence.
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- High level of discipline in CRM and data organization, including Excel‑based reporting, to ensure accurate pipeline visibility and consistent communication with management.
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- Comfortable with extensive travel and field‑based customer engagement.
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