Senior Product Marketing Manager (SaaS Tech)
We are seeking an experienced Senior Product Marketing Manager to lead the go-to-market strategy for our SDK product.
The ideal candidate will have a strong background in marketing technical products and audiences, with experience bringing SaaS products to market.
This role requires exceptional collaboration skills, as you will work closely with development, product, marketing, sales, customer support, and other teams.
About the Role
You will be responsible for:
* Becoming a subject matter expert on the Beefree SDK, the market, and our customers.
* Crafting clear, differentiated messaging and positioning for the Beefree SDK.
* Leading product launches by developing thoughtful go-to-market plans that align Product, Engineering, Sales, and Marketing.
* Partnering with our Developer Advocate to co-create technical stories, identify pain points from the dev community, and produce content that resonates with technical audiences.
* Measuring and optimizing GTM impact by collaborating with Product and customer-facing teams to track adoption and understand what resonates with our audience.
The successful candidate will have experience marketing to developers or building campaigns aimed at technical users. A strong understanding of MarTech, especially with email or content creation platforms, is also desirable.
Key Responsibilities:
* Messaging frameworks and value prop docs
* GTM and launch briefs
* Internal product education and training materials
* Release notes
* Landing pages and technical solution overviews
* Competitor comparisons
* Sales enablement content
* Customer-facing content in partnership with DevRel and Marketing
Requirements:
* Experience bringing SaaS products to market
* Comfort with technical products and audiences
* Exceptional collaboration skills
* Strong project management skills
* Great communicator
What We Offer:
* Competitive salary & incentives
* Remote flexibility
* Recharge time
* REST Program
* Team retreats
* Professional development
Perks for Italy-Based Hires:
* Internet stipend
* Health benefits
* Supplementary Pension