As Principal Growth Marketing Manager, you will have the opportunity to make an immediate impact with creative ways to drive demand and growth for our product and solutions. You will shape our demand generation, lead generation, customer and partner acquisition strategies and build out a scalable, repeatable pipeline generating machine. You will own and drive growth marketing campaigns from strategy and planning to execution and scaling. As a member of our marketing team, reporting to the CMO, you will be empowered to shape and grow the function to engage with our target customers and partners—ultimately impacting adoption, pipeline, and revenue for Vendia. You will have access to a robust set of marketing automation tools and opportunities to influence their strategic use. Responsibilities Define persona-based targeting approaches and channel-specific content strategies. Launch and manage customer and partner acquisition campaigns. Leverage channels such as website, paid media, social platforms, and events to build awareness and generate MQLs. Manage engagement across social media platforms. Test and optimize campaign performance. Monitor revenue performance, identify improvement areas, and test recommendations. Manage marketing demand budget allocation and optimization across channels. Drive marketing-led growth OKRs with quantitative and qualitative analysis. You Are A strategic, results-driven B2B marketer with deep experience in growth marketing, including paid digital campaigns, multi-channel growth strategies, ABM, and working with agencies and partners. A self-starter and problem-solver eager to make an impact in a fast-paced environment. Skilled at managing multiple projects and driving them to completion, balancing big-picture thinking with attention to detail. A team player and continuous learner capable of aligning cross-functional teams and nurturing relationships across departments. Data-driven and intuitive, able to analyze market trends and build hypotheses based on research and data to inform growth strategies. You Have Over 10 years of relevant experience in marketing, product marketing, or strategy consulting. More than 8 years in B2B demand generation or growth marketing roles. Experience in B2B SaaS and data technology marketing, working closely with sales teams. Experience managing budgets and prioritizing spend across demand activities. Expertise with marketing automation, ABM, and paid/social tools. A passion for innovative technology, empathy for users, and a global outlook is preferred. Exceptional verbal and written communication skills. Compensation Compensation is determined based on various factors and individual qualifications. Benefits include medical, dental, and vision insurance; 401(k); paid time off; holidays including Winter Break; and a home office stipend. About Vendia We provide real-time, trusted multi-party data visibility and insights, powered by patented distributed ledger and serverless technology, enabling enterprises to automate and accelerate data workflows across networks. Our solutions are used by some of the world's biggest brands to foster strategic partnerships and build data applications that unlock revenue, innovation, and cost savings. Vendia is a rapidly growing, minority-owned startup headquartered in San Francisco and Seattle, backed by $50M in investments from top-tier investors. Founded by industry veterans Dr. Tim Wagner, inventor of Lambda serverless computing at AWS, and Shruthi Rao, who led go-to-market at AWS, we embrace remote work and interactive development. Our culture emphasizes rapid, iterative delivery, continuous learning, and a collaborative spirit, encapsulated in our 'succeed or fail together' philosophy and the Kind Humans Policy. J-18808-Ljbffr