PThe Direct eCommerce Manager is responsible for all Commercial operational tasks and Technical management tasks in the Direct eCom channels. /ppThe position is also involved in day to day operational management, monitoring and execution with regards to all of the Direct eCom Business channels (Own Webshop, App sales, Marketplaces, other) /ppbr/ppstrongMain responsibilities: /strong /pulliContinuously drive optimization of the webshop/website across functions/teams to improve customer experience and performance (conversion, order value) by identifying optimizations and campaigns within the central framework. /liliDaily monitoring of sales results to flag in case we are deviating and in alignment with central team define the needed actions. /liliEnsuring continuous operational alignment with other (direct) sales channels. /liliMonitoring and control of all Webshop/Website functions (including testing and roll-out of new features, technical updates, security measures, etc.). /liliAlign with Marketing to define and execute budget for digital campaigns. /liliTogether with central teams decide on the direction of the campaign and activation plan. /liliUse web analytics tools (e.g., Google Analytics) to analyze user behavior and derive optimization strategies and ensure compliance to local data protection laws. /li /ulpbr/ppstrongQualifications: /strong /pulliBachelor’s degree in Business, Marketing, Digital Commerce, or related field. /lili5 years of experience in ecommerce management and digital marketing. /liliHigh business acumen commercial, consumer-first and premium mindset. /liliExcellent knowledge of ecommerce platforms and tools (e.g., Google Analytics, CMS, CRM, SAP Commerce Cloud). /liliStrong understanding of UX/UI principles and conversion optimization. /liliGreat project management, problem solver thinking and communication skills. /liliData-driven mindset with a passion for innovation and growth. /liliHigh level of Italian and English. /li /ul