Position Overview
The Brand Image Specialist will be responsible for maintaining high standards in all RL doors omnichannel applying directives to the different assortments. He will partner with his manager to rotate RL and partner's doors to a supporting also showroom installations and new store opening across the region.
Essential Duties & Responsibilities
1. Delivering OMNICHANNEL creative and visual excellence
2. Plan the layout in advance following discussions with the management and sales team
3. Be fully knowledge of the guidelines etc and implement these with high standards when working on your corner
4. Be creative with the product and tools at hand. Keeping in mind your account/customer profile/stock/location
5. Oversee the delivery of the brand visual proposition in store, ensuring that Seasonal Guidelines are adapted and creative solutions are offered to maximise layout and presentation.
6. Omnichannel flexibility to be able to support all the Italy markets channel outlets, wholesale and RL stores.
7. Maintain all visual displays in store including mannequin styling, props and product
8. Rotations and frequencies to be followed and a weekly office day used effectively.
9. Understand and achieve your seasonal rotation and frequencies of visits per door, per season
10. Plan in your calendar your movements at least 3 weeks in advance Plan in all doors that reflect your seasonal rotation Plan in your trips in advance to manage costs effectively.
11. Make sure that Shop Visit Reports are uploaded a week after visit on your office day
12. Training and communication to staff and development of RL team.
13. Inspire and motivate the staff in the corners- you are their main point of contact to the RL world
14. Ensure that staff are inducted to RL either by you or the corner manager by providing the tools
15. Conduct agreed trainings, clinics, in your region, (as in your rotation)
16. Relationship with internal and external partner (Managers, Sales, Training, Account, and funded staff) in the corners/stores using effective feedback.
17. Build strong relationship with partners within the business stream for their rotations
18. Partner with sales to be proactive with delivery pre-season
19. Use effectively all tools to communicate about the region; email, phone, weekly meeting, WhatsApp etc
20. Keep your manager well informed of all the aspects of your rotated corners.
21. Regularly communicate with the Brand Image Manager/Director and undertake any additional tasks set out by them
22. Achieve set financial goals for your rotation over the full year.
23. Understand your retail sales and ST, per season
24. Communicate retail sales targets to our staff in corners
Focus on high turnover corners/stores and prepare action plans for underperforming corner/stores Actively work on key learnings by macro regions (local vendors) to improve cost of stores/ corners
Experience, Skills & Knowledge
Demonstrates ability to balance maintenance and installations on a rolling calendar
Ability to conduct installations outside of standard working and retail store hours (i.e. evenings/ weekends)
Project Management / Organisation skills: proven ability to prioritize, work to a punchlist and hit aggressive deadlines with minimal direction
Communication skills: Demonstrated ability to communicate effectively both in writing and in verbal conversation with, peers,supervisors and direct reports in English language
General computer proficiency to include Word, Exel, Power Point
Fluent English language in speaking and writingPrevious experience in fast fashion brand Maternity Cover Contract