The ideal candidate will be responsible for creating and executing our client's marketing strategy. You will lead one of the most important IT companies' marketing campaigns, evaluate the marketing performance metrics, and collaborate with internal teams. You ideally have a strong marketing background with excellent communication skills and attention to detail.Responsibilities:Leverages market insights and category product/solution roadmaps to develop customer segmentation and audience strategies to differentiate HP in customer journey.Contributes to the development of marketing plans and initiatives for the Italian market.Develops design of customer experience journeys and touchpoint plans that leverages paid, earned and owned media channels to maximize awareness, lead generation and other marketing goals.Executes, tracks, analyses marketing plan vs. goals.Leads execution of marketing plan deliverables and milestones, collaborating with local cross functional teams, with the EMEA marketing team and the worldwide marketing teams.Required skills & attitude:Passion and motivation to drive results and build strong brandsExcellent interpersonal skills;
ability to influence and problem-solvingPositive & proactive attitudeExpert knowledge of marketing principles, practices, tactics and tools with an end to end approachKnowledge of digital marketing platforms (digital media, social, search etc.), B2B event management and customer journeys.Analytical skills to track campaign & business performance and to make data driven decisionsExcellent management skills: ability to collaborate efficiently with various teams across markets, to manage agencies, to execute marketing plans under pressure in autonomyProven track record of developing and executing marketing plans in complex multi-national environments.Required Education & Experience:Bachelor Degree or equivalent (Master degree or equivalent preferred)3+ years of work experience in marketing field, in multi-national complex environmentsB2B experience is a plusFluent in EnglishWe offer a fixed term contract starting July 2026.RAL 35K + welfare benefits