PAs a Marketing Specialist, you will play a crucial role in supporting our marketing efforts and bringing our campaigns to life. Your responsibilities will include : /pulliDevelop, implement, and optimize Google Ads campaigns across Search, Display and YouTube to achieve business objectives such as lead generation and brand awareness. /liliPerform keyword research and audience targeting to create highly effective ad campaigns, ensuring alignment with market trends and business goals. /liliMonitor, analyze, and report on campaign performance metrics using Google Analytics and other tools, providing actionable insights to improve ROI and conversion rates. /liliCreate compelling ad copy and visuals in collaboration with the creative team to drive engagement and click-through rates across multiple campaigns. /li /ulpbRequirements /b /pliBachelor’s degree in marketing, advertising, communications, or a related field; certifications in Google Ads or Analytics are highly desirable. /liliProven experience managing Google Ads campaigns with a track record of achieving measurable results; familiarity with other PPC platforms. /liliStrong analytical skills and experience with tools such as Google Analytics, Tag Manager, and Data Studio to interpret data and inform decisions. /liliExcellent organizational skills and attention to detail to manage multiple campaigns and budgets simultaneously. /lipProficiency in digital marketing tools and platforms, including experience with A / B testing, conversion rate optimization, and audience segmentation strategies. /ppJoin us and be a part of a team that values creativity, innovation, and collaboration. /ppJ-18808-Ljbffr /p #J-18808-Ljbffr