At TechBiz Global, we are providing recruitment service to our TOP clients from our portfolio.
We’re looking for a client strategic, hands-on Marketing Manager to lead and scale one of our client’s B2B marketing efforts. This role spans go-to-market strategy, content and campaign creation, and digital marketing—offering the opportunity to grow into a Head of Marketing role.
Key Responsibilities :
Go-to-Market & Growth
* Launch new products and lead beta program promotions.
* Align messaging across marketing, sales, and product teams.
Content & Campaigns
* Own the content calendar: case studies, social posts, newsletters, webinars.
* Drive campaigns targeting engineers, infrastructure operators, and consultants.
* Lead messaging and outreach on LinkedIn and cold channels.
Digital Marketing & Analytics
* Manage website, SEO/SEM, and paid ad strategies.
* Automate lead generation and onboarding using modern tools.
* Track and optimize campaign performance through analytics platforms.
Brand & Community
* Build brand authority in structural health monitoring and digital infrastructure.
* Engage with early adopters and organize webinars and virtual events.
Experience & Skills
* 4+ years in B2B marketing (SaaS, engineering tech, or infrastructure preferred).
* Strong writing and storytelling skills.
* Experience with HubSpot, Webflow/WordPress, Google Analytics, Canva/Figma, and LinkedIn Ads.
Mindset & Culture Fit
* Strategic thinker with a hands-on, proactive approach.
* Comfortable in a fast-paced, startup-like environment.
* Fluent in English and Italian (other languages a plus).
* Passion for infrastructure, sustainability, or digital transformation.
What We Offer
* Purpose-driven, collaborative culture.
* Ownership and autonomy in shaping marketing.
* Competitive salary + performance bonus.
* Hybrid work with the option to be based in beautiful Bolzano.
* Clear growth path as we scale internationally.