Product marketing manager (bari)

Scope You will begin as an individual contributor at the center of cross‑functional collaboration with Marketing, Product, Sales, and Customer Success, with the potential to evolve the function as impact scales.
Reports to: Global Head of Marketing
Daily collaboration with: Global Marketing team (7 people)
Key stakeholders Product, Sales, Customer Success
Responsibilities
- Foundational strategy:
- Develop deep market and competitive insight
- Define ICPs, personas, and use cases
- Inform product and GTM direction grounded in market opportunity and customer reality
- Executional leadership:
- Own positioning, differentiation, and value propositions
- Translate product capabilities into compelling, customer‑centric narratives
- Shape content and messaging frameworks that guide all customer‑facing communication
- Operational impact:
- Activate positioning across the GTM organization through launch alignment, messaging briefings, and strategic field engagement
- Partner with Sales Enablement to ensure messaging frameworks are embedded and leveraged effectively in the field
- Drive coherence across website, campaigns, launches, and proof points
- Refine positioning through win/loss insights and market feedback

Qualifications
- 7+ years in B2B SaaS Product Marketing, ideally in enterprise or complex software
- Proven track record defining positioning, messaging, and GTM strategies—not just executing
- Fluent English (written and spoken)
- Cross‑functional experience with Product, Sales, and Customer Success teams
- Remote‑first experience—built alignment across time zones without a shared office