CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS :
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What’s It Like To Work Here?
Imagine working for a company that welcomes you in, inspires you to bring your best self to every opportunity, and encourages you to grow and develop your career in a resilient and fun industry. Brown-Forman offers our employees this kind of career and environment and has for more than 150 years. Together, we proudly live and work by our values, striving each day to be better and do better as people, as a company, and as members of the communities we call home. Come have a seat at our table.
Meaningful Work From Day One
This position plays a pivotal role in the evolution and expansion of B-F’s business in Switzerland, Austria, and Malta.
The Business Development Manager (BDM) leads, manages, and supports the development and implementation of the commercial strategy, contributing to the priority setting process in cooperation with local distributors and the B-F team. The incumbent is responsible for driving the growth of the B-F portfolio according to short-term and long-term objectives by developing and executing annual market, portfolio, and channel plans to achieve key performance indicators.
The BDM must ensure full alignment with distributor partners across relevant sales channels, including off-trade, on-trade, and e-commerce. The role also involves accelerating B-F’s portfolio expansion, including emerging brands and RTDs, based on strategic priorities and market potential.
Key Responsibilities
* Strategy & Business Development (30%)
o Lead and develop B-F’s commercial strategy aligned with brand strategies and long-term priorities.
o Explore new channel opportunities such as e-commerce and discounters.
o Set strategic direction for e-commerce and coordinate efforts within the DgE and Iberia divisions.
* Distributor Management & Execution of Plans (40%)
o Build sustainable partnerships with distributors, develop annual sales plans, and meet sales targets.
o Focus on distribution, listing, merchandising, shelf share, pricing, and promotional effectiveness.
o Lead trade education, onboarding, coaching, and manage route-to-consumer models.
o Negotiate distributor contracts and collaborate on business plans and trade insights.
* Plan and Activity Evaluation (20%)
o Monitor trade spend and ensure efficient investments.
o Coordinate with marketing on POSM planning and allocation.
o Implement Revenue Growth Management initiatives.
* Business Updates & Ad-hoc Initiatives (10%)
o Provide monthly market updates and lead quarterly business reviews with distributors.
o Lead forecasting updates and resource allocation to support growth.
o Support strategic initiatives at the organizational level.
Candidate Profile
* University degree in Business, Marketing, Finance, or related field.
* 5+ years’ experience in FMCG, preferably spirits or related products, with knowledge of distributor relationships.
* Strategic thinking and ability to identify new market opportunities.
* Strong commercial acumen and operational translation of strategies.
* Proven ability to manage workload in a fast-paced environment.
* Initiative, problem-solving skills, and balanced decision-making.
* Excellent negotiation and communication skills in English.
* Emotionally intelligent, self-motivated, and high-energy attitude.
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