This role in summary
For our Refrigeration Category in Beko Europe, we are looking for a Regional Commercial Product Marketing Senior Analyst. Reporting to the Sr. Manager Commercial PM for Refrigeration, you will play a key role in the product organization. You will focus on specific cluster/market(s) to grasp, consolidate and reflect local needs into new product introductions and range catalogues for the Europe region. You will collaborate cross-functionally with local, regional and global teams (e.g. Marketing, Supply chain, R&D;, Finance), to drive the business growth of the largest MDA category in Europe.
Your responsibilities will include
Market Analysis & Consumer Insights
- Perform market analysis and identify local product and commercial gaps and opportunities
- Support consolidation and prioritization of those insights as inputs to the global product strategies
Product Roadmap & Commercial Guidance
- Conduct competitive benchmark to define a competitive price positioning guidelines
- Coordinate cluster/country-based business cases for new product introductions - guiding pricing, volume potential, and SKU range definition
- Provide regional commercial guidance to local markets, ensuring roadmap execution in alignment with brand strategy and financial KPIs
Range Management & Go-to-Market Execution
- Plan phase-in phase-out and process new SKU definitions
- Supervise new product launches in the cluster, ensuring timely delivery of B2B and B2C assets
- Drive range management across EU countries by defining and addressing local product needs and governing SKU complexity
Sell-In Performance Analysis & Forecasting
- Analyze sales data to identify trends and build accurate projections based on market forecasts and product strategies.
- Perform gap analysis to highlight unmapped range and commercial needs of Europe range catalog
Minimum requirements
- Master’s Degree in Economics, Business Administration or Engineering
- 2-5 years experience in a Marketing/Product management role preferably in Consumer Electronics sector (or similar industry) or Consulting
- Excellent knowledge of main MS office tools (e.g. Excel, Powerpoint)
- Fluent English
Preferred skills and experiences
- Proactive, result oriented, stress resilient, enthusiastic to embrace new challenges
- Problem solving, analytical mindset
- Strong time-management and prioritization skills
- Team working, including frequent interactions with other functions
- Basic commercial acumen: pricing management and profitability assessment
- Interpersonal communication skills
We are an equal opportunity employer. All applicants will be considered for employment without attention to race, sex, colour, national or social origin, ethnicity, religion, age, pregnancy, disability, sexual orientation, gender identity and expression, marital status or political opinion.
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