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Senior brand manager, onco-hematology

Giuliano di Roma
Contratto a tempo indeterminato
AbbVie
Brand manager
Pubblicato il 29 aprile
Descrizione

OverviewAbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people\'s lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.Job DescriptionScopeDefine and Lead the Brand Strategy, coordinating the Marketing Activities, according to global and local processes and procedures.Main ResponsibilitiesBusiness & Financial AcumenSupport the Business Unit Manager in Brand Financial processes:Budget allocation and monitoringMonthly performance analysisBrand S&OP preparation1-year Financial Plan & Long-Range PlanAnalysis to InsightsResponsible for:Market & Brand Analysis and Market ResearchTrends monitoring and Market/Competitive/Customers actionable insights collectionCustomer StrategyLead the development of the Brand & Functional Plans, coordinating the inputs of all Brand/In-Field Team members, in alignment with the Brand strategic framework defined under the supervision of the Business Unit ManagerMarketing Mix OptimizationEnsure & coordinate the implementation of all activities related to the Functional PlanProvide an innovative and patient-centric mindset and a multi-stakeholders approach to meet strategic Brand objectivesEffective EngagementResponsible for the Digital Customer engagement evolution and the delivery of Advanced Customer Experiences via the creation and delivery of effective communication plans and materialsCoordinate the execution of the In-Field team excellence main processes and ensure the understanding of their purpose from the In-Field teamInternal & External Stakeholder AlignmentLeverage on strong relationships with international and local internal StakeholdersDemonstrate a comprehensive understanding of the external Stakeholders' needs and behaviors through in-field effective presence with the ability to create and maintain solid relationshipsQualificationsSkills and Experience:Degree level education (or equivalent), preferably Life Sciences or EconomicsMinimum 5 years of relevant experience with proven track record of success within Biotech/PharmaStrategic Thinking mindsetLeadership; CoachingSolid working knowledge of healthcare environmentProject Management skillsLocal and international mobilityEnglish language proficiency verbally and in writingPreferredExperience in hematology/oncology or highly specialized Therapeutic AreasIn-Field ExperiencePrior experience of Product launch managementAdditional InformationMain StakeholdersExternal: Health Care Professionals, Key Opinion Leaders, Agencies (MR, PR, Digital)Internal: Brand Team, In-Field team, Supportive Functions, Area and Global Commercial, Affiliate Management TeamAbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.htmlUS & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:https://www.abbvie.com/join-us/reasonable-accommodations.html#J-18808-Ljbffr

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