Commercial & Professional Marketing Specialist (Emilia Romagna, Toscana and Marche)
In this role, you have the opportunity to promote Sleep and Respiratory Care (SRC) products and solutions in the assigned area (Centre Italy) and maximize sales, margins, market share and customer relationships to ensure long‑term profitability in the targeted territories.
In addition, you will ensure that customers (e.g., clinicians, technicians, operators, agents, Home Care Providers) are properly trained and supported.
You are responsible to
- Manage customers and clinical stakeholders in the assigned territory.
- Conduct regular visits to customers (prescribers: pneumologist/neurologist, nurses, physiotherapists, etc.) to obtain direct feedback about Philips solutions and stay updated on local tenders, Home Care Provider penetration, and competitors.
- Support and follow the clinical community/hospitals in the assigned zone to expand the sleep & ventilation therapy adoption.
- Support and develop dedicated marketing, educational and commercial activities for prescribers (also in collaboration with the Business Partners) to achieve sales and marketing targets in the assigned territory.
- Train all customers (prescribers and Home Care Providers) to ensure high‑quality training for optimal product usage as indicated by the IFU.
- Develop strong relationships with the field commercial organization of the business partners to increase adoption of Philips SRC solutions.
- Contribute to maintaining and updating customer segmentation profiles in CRM.
- Monitor local trends, market share and prescription dynamics to define commercial and marketing strategies and increase Philips adoption.
You are a part of
the Local Commercial & Professional Marketing team, in direct line with the Commercial & Professional Marketing Lead.
To succeed in this role, you should have the following skills and experience
- Technical background.
- Previous experience as a sales/technical specialist in the medical sector is preferred.
- Experience in the home care market is a plus.
- Knowledge of computer applications (e.g. Microsoft Word, Excel) is required.
- Self‑motivated, enthusiastic, proactive and able to manage own workload.
- Excellent communication and interpersonal skills with the ability to establish relationships.
- Verbal and written English proficiency on top of Italian as the local language.
How we work together
We believe that we are better together than apart. Field roles are most effectively done outside the company’s main facilities, generally at customers’ or suppliers’ locations, so we expect in‑person activities either at customer locations or in the office at least 3 days a week.
About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won’t stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
Learn more about our business. Discover our rich and exciting history. Learn more about our purpose.
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.
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