Ph3Overview /h3 pAs part of the launch of a Fintech startup, the Marketing Manager will own brand positioning, social media presence, customer voice, review ecosystems, and public perception, ensuring the company becomes a trusted, recognizable, and credible digital financial brand across European markets. /p h3Responsibilities /h3 ul liLead the brand strategy and positioning for a European digital consumer lending platform, with an initial focus on the Italian market /li liBuild and manage a consistent brand narrative, tone of voice, and trust-based framework /li liDefine and oversee social media and community strategy as key channels for brand and trust /li liDevelop a structured content strategy focused on financial education, transparency, and credibility /li liManage the full review and reputation ecosystem (app stores, Trustpilot, Google, local platforms) /li liMonitor brand sentiment, NPS, and customer trust metrics /li liEnsure brand consistency across all customer touchpoints (app, web, CRM, customer support, social media) /li liCollaborate with Product, Legal, Compliance, and Customer Service teams to ensure compliant and brand-aligned communications /li /ul h3Requirements /h3 ul liMinimum 3 years of experience in Brand or Strategic Marketing roles /li liProven experience in fintech, digital banking, consumer credit, BNPL, insurtech, or regulated digital financial services /li liOperational experience in the Italian market /li liDirect responsibility for defining brand positioning and narrative /li liStrong brand positioning skills /li liDeep knowledge of digital ecosystems /li liExperience in financial services or related regulated industries /li liStructured and data-driven approach to managing customer trust /li /ul h3Education /h3 pBachelor’s degree in Economics, Engineering, Statistics, Marketing, or related fields /p h3Languages /h3 pFluent English /p /p #J-18808-Ljbffr