Location: Milano, Milan, Italy | Agency: Initiative - Italy Ref#: 17229 | Type of Contract: Regular **Position Summary** The Group Account Director is responsible for leading the planning teams of large corporate clients’ paid performance media activity in UM, making sure the agency’s team works effectively towards each business objectives, both internal and external. The Group Account Director is responsible for overseeing the full funnel channel strategy and delivery for the clients, also including paid search, programmatic, and paid social. The Group Account Director is accountable for the implementation of cross media execution and ensure seamless delivery of best practice and processes. The Group Account Director, with the support of the Head of Digital, will guide the Performance Media teams, including Client Leads, Media Managers, and Media Planners. Proven account management and team leadership experience is essential, along with experience in online marketing and digital media. **Responsabilities** Account Management: - Develops, manages, and monitors client service delivery executions
- Oversees process development and execution management
- Assures quality control of all media strategy, planning and implementation
- Enforces Best Practices in planning and partner selection
- Develops documentation for improving operational efficiencies
- Supports annual financial plans and human resources plans Performance Media: - Implements Planning Process for the client portfolio and holistic media planning across all offline and digital media
- Coordinates efforts across different digital media channels to drive optimized recommendations
- Continuously evaluate and improve upon all digital media opportunities
- Attend to client meetings as needed, being the interface with executive level on client side during meetings and presentations Team Leadership & Development: - Embraces and encourages a culture based on teamwork, collaboration, and intellectual curiosity
- Motivates, leads, and manages internal teams, working collaboratively to drive programs that meet our clients’ performance and business objectives
- Drives adoption of media planning and optimization best practices through example setting positive reinforcement and behavioral correction
- Conducts performance reviews and career path plans for direct reports
- Provide training in cross media planning to directs reports Cross and Up Selling: - Understands and explains the features and benefits of all UM and IPG products and services
- Supports UM’s Product Lead with cross selling of products and services
- Supports UM’s New Business Lead in new clients’ pitches, PR events and international occasions **Requirements**: - Bachelor’s degree, concentration in business, marketing, or advertising preferred
- 10+ years of account management experience in media or performance agencies
- 5+ years of demonstrated success in managing and leading people
- 5+ years of working with digital marketing specialists with desirable focus on platforms
- Demonstrated understanding of offline and online marketing principles (ROAS)
- Excellent knowledge of the of mathematics and statistics basic principles
- Experience in working with Multi Touch Attribution and Econometric models
- High competency of MS Office, with strength on PowerPoint, Excel
- Proven knowledge of the Google platform (SA360, GA360, CM360)
- Proficiency business English and proven ability to manage conversations **About us** A full-service media agency, UM strives to Futureproof our clients’ businesses through our relentless pursuit of better science, art and outcomes. Founded in 1999, UM is made up of entrepreneurially-minded strategists, planners, researchers, investment experts, decision scientists, account executives, and content and activation specialists—over 4,800 employees across 130 offices in over 100 countries around the world. A part of IPG Mediabrands, UM’s global headquarters are in New York, with six additional US offices in Birmingham, Dallas, Detroit, Los Angeles, Miami, and San Francisco. UM's vision to Futureproof our clients for today, tomorrow, and beyond wouldn’t be possible without our Better People. UM’s culture is an inclusive one, where people belong and are encouraged to bring their full selves to the office, and where personal and professional growth are a priority of every member of the team. UM’s Executive Leadership Team is dedicated to building a culture that permeates every element of the company, from work flexibility to career planning and regular talent reviews, to an active culture club. They proudly uphold the following values: Courage: Our courage to take risks drives our ability to set new industry standards. Curiosity: Our relentless curiosity drives relentless innovation. Commitment: Our commitment to uncovering better opportunities for our clients and our community is at the heart of everything we do. Community: We pride ourselves on fosterin