Job Description
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Scope
Define and Lead the Brand Strategy, coordinating the Marketing Activities, according to global and local processes and procedures.
Main Responsibilities
Business & Financial Acumen
Support the Business Unit Manager in Brand Financial processes:
Budget allocation and monitoring
Monthly performance analysis
Brand S & OP preparation
1-year Financial Plan & Long-Range Plan
Analysis to Insights
Market & Brand Analysis and Market Research
Trends monitoring and Market/Competitive/Customers actionable insights collection
Customer Strategy
Lead the development of the Brand & Functional Plans, coordinating the inputs of all Brand/In-Field Team members, in alignment with the Brand strategic framework defined under the supervision of the Business Unit Manager
Marketing Mix Optimization
Ensure & coordinate the implementation of all activities related to the Functional Plan
Provide an innovative and patient‐centric mindset and a multi‐stakeholders approach to meet strategic Brand objectives
Effective Engagement
Responsible for the Digital Customer engagement evolution and the delivery of Advanced Customer Experiences via the creation and delivery of effective communication plans and materials
Coordinate the execution of the In-Field team excellence main processes and ensure the understanding of their purpose from the In-Field team
Internal & External Stakeholder Alignment
Leverage on strong relationships with international and local internal Stakeholders
Demonstrate a comprehensive understanding of the external Stakeholders' needs and behaviors through in‐field effective presence with the ability to create and maintain solid relationships
Qualifications
Skills and Experience:
Degree level education (or equivalent), preferably Life Sciences or Economics
Minimum 5 years of relevant experience with proven track record of success within Biotech/Pharma
Strategic Thinking mindset
Leadership; Coaching
Solid working knowledge of healthcare environment
Project Management skills
Local and international mobility
English language proficiency verbally and in writing
Preferred
Experience in hematology/oncology or highly specialized Therapeutic Areas
In-Field Experience
Prior experience of Product launch management
Additional Information
Main Stakeholders
External: Health Care Professionals, Key Opinion Leaders, Agencies (MR, PR, Digital)
Internal: Brand Team, In-Field team, Supportive Functions, Area and Global Commercial, Affiliate Management Team
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. xivgfpx Equal Opportunity Employer/Veterans/Disabled.