About Centric Software Centric Software is a global leader, providing an innovative and AI-enabled product-concept-to-commercialization platform for retailers, brands and manufacturers of all sizes. We equip retail, fashion, luxury, footwear, outdoor, home and consumer goods brands with pioneering best-of-breed solutions to plan, design, develop, source, comply, buy, make, price, allocate, sell and replenish products. Our technology powers brands to streamline processes, drive efficiency and operate with confidence in an ever-changing market. Our story is one of rapid growth, bold ideas and extraordinary opportunities. We're here to challenge the status quo—and we're looking for brilliant people who want to do the same. No matter where you are in the world, this is your chance to be part of something exceptional. Job Title: Senior Global Product Marketing Manager Location: Remote – Italy Compensation: €52,500 - €62,500 + Premio and Benefits Annually Job Summary Centric Software is seeking a strategic and dynamic Global Product Marketing Manager to lead product and vertical marketing initiatives across the multi-category retail industry. This remote role is responsible for defining how Centric's enterprise solutions — including PLM, Planning, Pricing, Market Intelligence, and PXM — are positioned in the market. You'll craft compelling value propositions, drive global go-to-market strategies, and collaborate cross-functionally with Product, Sales, and Regional Marketing teams to launch campaigns and enable execution worldwide. The ideal candidate brings deep B2B software experience, strong storytelling skills, and a passion for solving challenges in fashion, retail, grocery, food & beverage, and cosmetics. Responsibilities Define product positioning and value propositions for Centric PLM and adjacent solutions, ensuring clarity, consistency, and differentiation across industries and regions. Develop, own, and evolve messaging frameworks and proof points that connect product capabilities to tangible business outcomes. Partner with Product Management to translate market trends, customer insights, and competitive intelligence into actionable recommendations that inform roadmap priorities. Coordinate go-to-market and product launches, ensuring seamless collaboration between Product, Sales, and Marketing to maximize global impact. Create and execute global campaigns with Regional Marketing to drive awareness, lead generation, and pipeline growth across key market segments. Lead Analyst Relations activities — including briefings, inquiries, and RFIs — to ensure Centric's solutions are accurately represented in key industry benchmarks and reports. Develop customer testimonials, case studies, and proof points to strengthen product messaging and support global campaigns. Leverage strong content creation and storytelling skills to produce compelling materials across diverse channels and audiences. Sales Enablement Create and manage enablement assets — including product decks, playbooks, and competitive battlecards — to empower Sales and Marketing teams from demand generation to deal closure. Collaborate cross-functionally to ensure unified product messaging across all channels, from digital to events to customer communications. Act as an internal ambassador for product value storytelling, helping teams across the organization articulate Centric's differentiators clearly. Performance & Insights Monitor and analyze performance metrics related to conversion rates, win rates, and marketing-generated pipeline to refine GTM strategies and demonstrate measurable impact. Provide insights and recommendations to improve messaging effectiveness and go-to-market performance across markets. Required Experience You thrive in global, matrixed organizations and bring a combination of analytical insight and creative storytelling to every initiative. You are: A strategic, results-oriented product marketer with 8+ years of experience in B2B enterprise software, ideally within retail and consumer goods industries. Proven in developing go-to-market strategies and messaging for PLM platforms. Deeply familiar with retail and product development lifecycles, from concept to shelf. Skilled at aligning Product, Marketing, and Sales in complex, multi-regional organizations. Adept at translating technical capabilities into compelling business narratives for executive and operational audiences. Excellent at content creation — including thought leadership, sales collateral, and digital marketing assets. A strong communicator with exceptional presentation and storytelling abilities. Self-motivated, detail-oriented, and able to thrive in a fast-paced, global environment. Autonomous and able to work independently, with strong problem-solving skills. Fun, collaborative, and full of team spirit — dynamic, creative, and curious about how technology can solve real-world challenges. Fluent