Operating as a Copywriter & Digital Media Specialist at Exa Futures, you can expect to:
* Lead activities related to Digital Media communication for Key Clients and our organization
* Contribute to developing the best plan of action for each client’s communication project
* Define key social media KPIs, track them, measure campaign success, and report to stakeholders
* Manage and oversee digital media content
* Stay updated with the latest social media best practices and technologies
* Use digital media marketing tools
* Manage and grow communities of 3M-5M fans/followers
* Monitor SEO and user engagement, and suggest content optimization
* Develop and maintain relationships with Key Clients
* Impact company operations and business, reporting directly to the CEO
* Ensure synergies between Social Media Management and other services like Online Advertising, PR, SEO, blogs, growth practices, and analytics
* Collaborate with colleagues in the Digital Agency and Product teams
* Lead or support partnerships with professionals, publishers, and influencers
Qualifications
* Fluent in Italian and proficient in English; a third language is a plus
* At least 2-3 years of experience as a Copywriter & Digital Media Specialist
* Excellent knowledge of Instagram, Facebook, TikTok, Pinterest, YouTube, Twitter, LinkedIn, and other social media platforms
* Experience in marketing campaigns focusing on brand awareness, community growth, and conversions
* Understanding of SEO and web traffic metrics
* Experience with audience and buyer persona research
* Familiarity with web design and publishing (preferred)
* Knowledge of Google Analytics
* Basic familiarity with Google Ads and Facebook Business Manager
* Strong analytical skills and experience with data analysis and presentation in Excel
* Team player with a positive attitude, able to work independently
* Proactive, fast learner, detail-oriented, able to work under stress in a dynamic environment
* Experience in planning, monitoring, and optimizing digital marketing campaigns based on KPIs
* Bachelor's degree in Economics, Marketing, or relevant field
* Account management experience is preferred
* A proven track record of failures is valued; successes are a bonus
Career Development: Opportunities to grow within the organization, especially as the digital media division has secured new clients recently.
Work Environment: Casual, flexible hours, remote work (50%), with regular team gatherings in Milan, Italy. We are result-driven and trust each other.
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