Job Description
The Brand Manager's role is to develop and manage a complete marketing program for the successful introduction, marketing, and sales of products in the assigned territory, including the launch of a key product that is poised to become a game changer in its therapeutic area. The role also involves continuously reviewing and analyzing sales and product trends to ensure continued overall profitable growth and market position, as well as interfacing with all departments to ensure the continuous flow of information regarding current and future marketing opportunities.
Job responsibilities:
* Develop and implement local marketing plan strategies and tactics accordingly with Global Brand Plan to ensure achievement of its operative plan goals:
* Localize and tailor Global key messages and promotional tools to develop impactful omnichannel Brand communication, in compliance with the Italian law.
* Collect local commercialization needs, customer insights and market/competitors perspectives into global strategy development through appropriate channels
* Lead the Brand cross-functional team (BOOST) to identify new business opportunities, insights, solutions to present to Leadership Team
* Cooperating with NSM and KAMs in preparing the Account Plans and support their implementation.
* Drive cross-functional Brand Plan tactics implementation and KPIs with highest standards of compliance
* Lead involvement in National Congresses, local events and initiatives, working to support the Sales team
* Build network with stakeholders in collaboration with Commercial team, Medical, Patient Access & CE&C team to manage customer relationships on a Country scale (at least 20% of work time in the field)
* Ensure Local training for Sales Force together with Medical Team & other functions.
* Act in the role in accordance with SOBI Policies, SOPs and in compliance with the Italian Law
* Secure the alignment of the Demand plans for assigned product(s) in the MKT with an high adherence on the accuracy requirement.
* Secure the alignment of the A&P budget spending according to the phasing finance in the plan
Qualifications
* Relevant university degree in field
* Extensive experience in brand management
* Deep knowledge of haemophelia therapeutical area
* Good written and spoken English
Additional Information
All Sobi employees need to demonstrate behaviors in line with Sobi's core values: Care, Ambition, Urgency, Ownership and Partnership. Are you ready to be on the Sobi team? Come join a culture that empowers every person to be the person that makes a difference for rare disease.
Why Join Us?
We are a global company with over 1,700 employees in more than 30 countries and are committed to the societies where we operate. With a deeply skilled management team directing our day-to-day wins, and a Board with a stellar track record, we’re ready to take on the world’s diseases, ailments and adversity. Our people believe they have the power to make a positive impact in others’ lives because that’s exactly what we do here. If you’re seeking a career that taps into your talents in a way that makes the world a better, healthier place, we just may have a job for you.
We know our employees are our most valuable asset, and our culture conveys that. We offer a competitive benefits package, to support the health and happiness of our staff.
Sobi Culture
At Sobi, we refuse to accept the status quo. This is because we have witnessed first-hand the challenges facing those affected by rare diseases, and have used this knowledge to shape our business to find new ways of helping them.
As a specialized biopharmaceutical company, we are dedicated to rare diseases. And we see this focus as a strength. By effectively turning our research into ground-breaking treatments, we help make medicine more accessible and open up more possibilities for patients and more opportunities for those caring for them. This has been our approach since day one, but we know we can’t change the world of rare diseases on our own. Accomplishing this requires strong partnerships with patients, partners and stakeholders across the entire value chain. Together, we define how our business can create solutions that serve the needs of those affected by rare diseases while facilitating sustainable growth.
An Equal Opportunity Employer
Sobi is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions at Sobi are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity, protected veterans and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status or protected groups by the laws or regulations in the locations where we operate.
Sobi is an affirmative action and equal opportunity employer. Disabled/Veterans. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access this website to apply for a vacancy as a result of your disability. You can request reasonable accommodations by sending an email to talentacquisition@sobi.com.