Role: Area Manager - SPAL Products
Location: Europe
Reports to: Sales Manager Distribution HQ
Experience: 5–10 years in Sales and Business Development
Education: Bachelor's degree in engineering; MBA preferred
Preferred sectors: Bus & Coach OEM and Aftermarket, HVAC system integrators, Bus Body Builders, Bus Fleet Operators, EV Bus, Truck & Commercial Vehicles, Distribution, Off Highway applications.
Responsibilities
* Ensure strong field presence through frequent travel (> 50%) to customers, partners, and industry events across Europe.
* Develop new business opportunities and drive sales of SPAL products across Europe, with a particular focus on France, Spain, Portugal, and Scandinavian markets.
* Identify market opportunities through customer meetings, networking, and industry channels. Conduct market and competitor analysis to generate actionable insights for business growth with a particular focus on Commercial Vehicles segment (Bus/Truck HVAC makers, Bus/Truck Body Builders, Bus/Truck Fleet Companies, etc.).
* Monitor and track government and municipal tenders for city and intercity buses across European regions.
* Build direct relationships with end customers (fleet operators, maintenance centres, service organizations) and drive SPAL product promotion through a bottom‐up market approach.
* Support SPAL Aftermarket Sales teams and distributors in promoting and positioning SPAL products.
* Achieve KRAs related to profitable sales growth, new business acquisition, and receivables management.
* Provide periodic reporting on performance, market conditions, and recommended corrective actions or strategic initiatives to support sales and margin expansion.
* Deliver weekly MIS updates to top management.
Other Skills/knowledge expected:
* Proven ability to lead, influence, and collaborate across teams and customer organizations.
* Strong background in Sales, Marketing, Business Development, and Key Account Management.
* Customer‐focused mindset with the ability to build relationships at all organizational levels; strong communication and marketing flair.
* Exposure to automotive components and systems and/or the Electric Vehicle (EV) industry. Experience with OEMs in automotive, HVAC, bus/truck, agricultural, construction, or off‐highway applications is highly preferred.
* Solid technical and domain knowledge; team‐oriented, results‐driven, and committed to excellence.
* High level of discipline in CRM and data organization, including Excel‐based reporting, to ensure accurate pipeline visibility and consistent communication with management.
* Comfortable with extensive travel and field‐based customer engagement.