Overview
Are you dynamic, a keen innovator, a trend setter, or a disruptive thinker? Then Kellogg Europe is the place for you because at Kellogg’s we focus on agility, growth and innovation.
Our colleagues in the Italian Sales team are looking for a new Category Manager Snacks.
Role purpose
Deploying and executing the snacks category management strategy at country, channel and customer level. Define and lead country snacks model on all aspects of category management to support Category Captaincy and by customers / channel execution.
What you’ll be doing
* Work with Category team to ensure Category Vision and drivers are aligned to business priorities and develop a plan to execute across country.
* Deliver best in class engagement and support on all aspects of the snacks category management strategy to achieve defined targets on range / distribution / assortment / mix by channel / customer.
* Set and deliver the shelf location, layout, enhancement, space objectives, fixture segmentation strategies for each channel / customer in the country, in line with snacks objectives.
* Drive category captaincy objectives for snacks.
* Deliver Sales Fundamentals KPIs for snacks focusing on share of SKU, share of shelf, WD and display.
* Ensure all brands have winning POS material in store, including appropriate closure claims at shelf.
* Embed shopper insights for each country / channel, working with CBU and country I&P.
* Develop / adapt conceptual selling toolkit using these insights to support delivery of Sales Fundamentals KPIs.
* Provide shopper insights to each CBU and input into development of CBU Category Strategy toolkits overall and for major innovations.
* Work on innovation to define role in the portfolio, WD landing and build up, shelving.
* Portfolio Management and Assortment optimization.
YOUR RECIPE FOR SUCCESS
* Experience of major customer engagement / multi category & multi-channel desired.
* Experience of Category Management processes and tools. IRI skills are required.
* Ability to use relevant software e.g. Spaceman, IRI Liquid data, Category / Shopper research understanding.
* Skills in Win with customers, win with consumers, Think Broadly.
* Excellent communication and influencing skills. Fluent in Italian and English is a must.
* University degree required.
Growing and nurturing the world starts with our employees, which is why our tailor-made career growth programmes are just what you need to set yourself for success.
With our extensive benefits package including flexible working, which enables you to take control of your work / life balance, we really have our people at the heart of our organisation.
We strive to create a world where people are not just fed but fulfilled and a workplace where everyone can voice their opinions and are empowered to be their true selves. It’s each and everyone’s unique flavour that make up Kellogg’s recipe for success and the diversity of ideas, experiences and beliefs that fuel our future ready momentum and embolden our make it happen culture.
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