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Media and strategic marketing manager - entertainment - roma

Roma
LHH
Responsabile marketing
Pubblicato il 27 gennaio
Descrizione

LHH For an entertainment company we are looking for a Media and Strategic Marketing Manager. This position sits at the intersection of media strategy, digital innovation and creative thinking, with responsibility for both digital-first initiatives and traditional media activities. The ideal candidate brings a strong media background with a creative mindset, is comfortable managing budgets, and can operate with high autonomy while ensuring full alignment with global HQ guidelines. Responsabilità Specific skills: - Conduct market, consumer and competitive analysis to identify trends, opportunities and risks. - Define and execute integrated marketing and media strategies aligned with business and brand objectives. - Continuously review and optimize strategies based on market feedback, performance data and analytics. - Plan, manage and control the marketing and media budget, ensuring cost efficiency and optimal ROI. - Develop strategic media plans in collaboration with media agencies to support business, marketing and sell-out targets. - Analyze the media landscape to design innovative, integrated and high-performing marketing and media initiatives. - Design and implement data-driven marketing campaigns to drive growth in traffic, leads and sales. - Analyze campaign performance and business results to support informed, data-driven decision-making. - Monitor Media, Marketing and Business KPIs and prepare performance reports and insights for senior management. - Manage and optimize social media and influencer marketing activities across key platforms, including Instagram, TikTok and YouTube. - Build, maintain and negotiate relationships with influencers, agencies and external partners. - Utilize social listening and analytics tools to track performance, consumer sentiment and emerging trends. - Apply strong knowledge of digital marketing and consumer behavior to guide strategy and execution. - Operate effectively in an international environment. Profilo What we're looking for - At least 8 years of experience in media roles, ideally gained within advertising or media agencies. Strong exposure to digital media, with solid knowledge of traditional media. - Experience managing budgets and complex, multi-channel campaigns. - Previous work in international or matrix organizations is a plus. - Excellent knowledge of both spoken and written English - Strong strategic mindset with a creative sensibility. - High level of autonomy, ownership and accountability. - Excellent stakeholder management and communication skills. - Ability to operate effectively in a fast-paced, international environment. What we offer: - Opportunity to shape a newly created role - Direct exposure to international stakeholders - A role that blends media with creative thinking - Attend 3?4 key industry and trade events in italy and USA - Full time conctract - Salary commensurate with experience - Initial probation period: full on-site presence required - Smart working 2 days per week after the - Work location: Rome #LISA1 «I candidati, nel rispetto del D.lgs. 198/2006, D.lgs. 215/2003 e D.lgs. 216/2003, sono invitati a leggere l'informativa sulla privacy consultabile sotto il form di richiesta dati della pagina di candidatura (Regolamento UE n. 2016/679). L'offerta è rivolta a candidati di entrambi i sessi, nel rispetto del D.lgs. 198/2006 e della normativa vigente in materia di pari opportunità. L'azienda promuove un ambiente di lavoro inclusivo e garantisce pari opportunità a tutte le persone, indipendentemente da genere, età, origine, orientamento sessuale o disabilità.» Settore: Gaming/Intrattenimento/Media/Arte Ruolo: IT/Technology

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