Brand Manager Advance Italy
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Your Role
We are looking for a Brand Manager for Advance to join Affinity's Italian marketing team. This position is based in Milan and will report directly to the local Marketing Director.
The Brand Manager will be fully accountable for Advance brand development locally, defining and executing winning plans with consumers and veterinarians, with the main aim to accelerate its market share. At the same time, the role will ensure coordination with the brand's Global team to protect the brand's equity and align with global strategy.
What you will do
Be the expert of the category and Brand under her/his responsibility locally (Italy): tracking sell‐out performance, competitors' innovation, communication, promotional initiatives...
Conduct regular business and consumer follow‐ups and an annual business review to identify local needs and new growth opportunities
Create an annual marketing plan: Media & communication strategy & consumer promotion activities to boost sales and grow the category
Define the local innovation pipeline and prepare launch plans together with the Commercial Excellence team
Follow up the brand's A&P in the country and use financial analyses to drive key decisions for the business
Implement and follow up the brand's media and communications strategy together with the media team to ensure an effective brand impact across the customer journey
Sales Support: Ensure the sales force understands the product features and benefits to consumers, and develop the tools and actions to best position the brand in the marketplace relative to competitors
Collaborate strictly with the Commercial Excellence team to define and implement plans and track them
Coordinate with regulatory & technical communication teams to prepare scientific support materials
Project coordination in collaboration with the Head of Vets and KOLs
What We Are Looking For
+3 years of experience in Marketing Department (Health care/ Pharma or veterinarian business experience preferred)
Digital Marketing Knowledge
University Degree Business/Marketing/Communication or similar
English & Italian are required
Experience in marketing through all levers: media activation plans and point‐of‐sales activities
Ability to analyze and interpret performance management data and make recommendations to optimize marketing effectiveness
Good organizational skills, and experience of working and delivering multiple projects
Leadership & Energy to implement new projects
Influencing & communication skills
What We Offer
Hybrid working model
Flexible working hours
Ticket Restaurants
Amazon product discount
Free Parking
Affinity University platform: Professional development opportunities for employees at different stages of their careers, acknowledging diverse career paths
Celebrations & Fun
If you don't meet all the requirements, don't worry. We value diverse backgrounds and encourage you to apply anyway. Your application will be thoughtfully reviewed!
We cultivate an inclusive culture that celebrates diversity. We firmly believe that embracing a variety of perspectives is integral to both our company's success and the strength of our team. That's why we are committed to providing equal opportunities for all.
Our Company
Affinity Petcare is more than an international pet‐food company. For more than 60 years, we have been dedicated to nourishing healthy bonds between dogs, cats, and people to make the world a better place.
We are very proud of our innovative brands which include: Ultima, Advance, Brekkies, Nature's Variety, Nature's Menu, Natural Trainer, Libra, and more. Currently, we have over 1,200 professionals working for this purpose from Barcelona, Paris, Milan, and London, as well as 4 production sites through which we supply the 70+ countries where our brands have a presence.
Want to know more about us?
Follow us on LinkedIn for the latest updates and job opportunities. xrdztoy You can also follow us on Instagram @affinitycareers to find out more about life at Affinity and hear stories from our team.