Overview
Diesel is seeking an E-commerce Specialist to join the Global E-Commerce Department at Diesel Headquarters in Milan. The role reports to the Digital Merchandising & Content Manager and focuses on on-site content updates, digital merchandising, and performance optimization.
Key Responsibilities
* Manage daily on-site activities, execute content updates and digital merchandising initiatives to optimize user experience, drive engagement, and maximize conversions.
* Create and maintain the website’s navigation menu and homepage aligned with new collection launches, commercial priorities, and sales trends; manage PLP creation, product sorting, filters, navigation, and internal search.
* Align on-site activities with brand goals and the editorial calendar, optimizing collections and categories to drive sales performance.
* Curate visual merchandising for diesel.com considering delivery, seasonal trends, collections performance, and inventory levels.
* Partner with buying & merchandising teams to ensure the right products and initiatives are promoted.
* Manage promotional initiatives across content and digital merchandising areas.
* Curate and select products for promotional and product newsletters to maximize email channel performance (engagement and conversion).
* Monitor sales performance and other key digital metrics; respond daily to optimize product placement and boost conversion, leveraging industry trends.
* Execute content and merchandising analysis and A/B testing; support on-site testing activities and UAT with analytics and UX/UI teams.
* Stay up-to-date with industry trends and competitor activities within the e-commerce landscape.
Requirements
* At least 4 years of experience in a similar role, preferably within a Fashion & Luxury company.
* Master’s degree in economics, marketing, or another relevant field.
* Proficient knowledge of SFCC Commerce Cloud.
* Understanding of website platform technologies and main e-commerce tools.
* Good knowledge of digital analysis and reporting tools (Adobe Analytics, Content Square).
* Good knowledge of Microsoft Office, especially Excel and PowerPoint.
* Familiarity with Algolia would be a plus.
* Experience with A/B testing and data-driven decision-making.
* Excellent communication and presentation skills.
* Passionate about the fashion industry and able to stay up-to-date with market trends and competitor strategies within the e-commerce landscape.
* Strong organizational skills with the ability to handle multiple projects and attention to detail.
* Fluent in English and Italian.
Location: Milan (MI)
Privacy policy available here: https://apps.otb.net/hr-gdpr/
EEO statement: Diesel is an equal opportunity employer.
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