Planted combines proprietary structuring and fermentation technologies to produce meat from plant proteins, focusing on delicious taste, meaty and juicy texture, while only using clean ingredients. Planted is setting a completely new standard in the plant-based meat category, making it a healthy, delicious and sustainable choice for all. Truly better than meat from animals.
Our growth is driven by a hunger to create a sustainable, healthy, and compassionate future for all – consumers, planet and animals. We are more than a delicious product; we are a mindset. Sustainability, health, and animal welfare are at the core of our identity. We never compromise on quality and our only natural ingredients, ensuring trust with our consumers as well as partners through our commitment to excellence.
Your Mission
* You define and execute Planted’s retail strategy in Italy to drive sustainable growth and strengthen market presence.
* You build, manage, and develop strategic relationships with national and regional retail partners.
* You lead negotiations of national and regional agreements, including pricing, trade terms, promotions, and assortment.
* You identify growth opportunities with retail partners and develop strategic plans to expand distribution and sales performance.
* You monitor customer performance and profitability and implement corrective actions where needed.
* You lead and develop a small team, setting clear objectives, driving performance, and supporting professional growth.
* You foster a high-performance culture focused on results, collaboration, and entrepreneurial thinking.
* You manage and coordinate external sales agents to ensure strong retail coverage and consistent execution across Italy.
* You oversee the external merchandising agency to secure excellent in-store execution, product availability, and brand visibility.
* You define KPIs and monitor execution quality at the point of sale.
* You ensure excellent retail execution through close collaboration with category management and field teams.
* You analyze sales data and market trends (e.g. Nielsen, IRI, retailer panels) to optimize assortment, promotions, and customer strategies.
* You collaborate cross-functionally with Supply Chain, Finance, and Marketing to drive profitable and sustainable growth.
* You provide insights into the Italian retail landscape and competitive environment.
* You maintain consistent CRM usage to document customer interactions, track opportunities, and ensure accurate sales reporting.
* You analyze market data to identify trends, monitor competitors, and support data-driven commercial decisions.
You
* Hold a university degree in Business, Economics, or a related field; a Master’s degree is a plus.
* Bring 10+ years of experience in Retail Sales, National Account Management, or Commercial Leadership within the FMCG sector in Italy.
* Demonstrate a strong track record managing key retail partnerships and negotiating national and regional agreements with major Italian retailers.
* Bring experience leading teams and coordinating external sales partners or agencies.
* Demonstrate excellent negotiation and relationship-building skills with senior retail stakeholders.
* Show strong leadership and team management capabilities.
* Understand the Italian retail landscape deeply.
* Apply strong analytical skills in data interpretation and commercial planning.
* Work in a results-driven, entrepreneurial, and proactive way.
* Bring experience in fresh food categories (chilled, perishable, or short shelf-life products) as a strong plus.
* Communicate fluently in Italian and English, both written and spoken.
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