* Promoting R&S products in our main Industrial, Components and Research accounts like electronic industries (Power electronic, Analog & Digital design, High Speed Digital design, EMC, etc.), RF and Semiconductor components, Research Centers (CNR, INFN, etc.), Universities.
* Keeping and creating sustainable valued relationship with assigned customers while achieving annual business target in the area.
* Focus on developing and closing new sales opportunities.
* Consulting with customers to understand and address their technical and business requirements with R&S solutions / services that meet their needs.
* Planning and executing account development initiatives to generate demand in the key account.
* Follow up of public and private tenders.
* Building a clear picture of opportunities at the accounts to drive solutions and product development on priorities within R&S.
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