GROUP PRODUCT MANAGER US BRANDS
MISSION
The Group Product Manager US Brands is responsible for developing and implementing the operational marketing strategy for two strategic prestige brands within Shiseido Italy: NARS and Drunk Elephant.
The role reports directly to the Brand Manager NARS & Drunk Elephant.
This position oversees go‑to‑market excellence, 360° launches, A&P management, forecast and POSM planning, business performance analysis, and cross‑functional coordination. The GPM will play a key role in supporting brand growth, ensuring best‑in‑class execution and full alignment with international guidelines, requiring a balance of strategic thinking, project management and practical execution.
MAIN RESPONSIBILITIES
* Brand Strategy & Product Operational Management:
o Develop and communicate a clear local brand and product strategy in alignment with the annual marketing plan and global/EMEA guidelines.
o Conduct ongoing market analysis to identify trends, consumer insights, competitive dynamics and growth opportunities for both brands.
o Support and monitor the A&P mix, prepare inputs for budget reviews, and propose optimization actions to support business objectives.
o Ensure consistency of assortment, pricing, and brand positioning within the local market.
* 360° Go-to-Market & Launch Excellence
o Collaborate with and coordinate all Marketing functions (including Trade, Media & PR, Digital, Merchandising and Education), Sales and Supply to implement product launch and consolidation
o Ensure cohesive and efficient execution across channels, developing and implementing all necessary actions to meet business targets, while aligning with retailer strategies.
o Provide structured pre- and post-launch analysis based on KPIs, qualitative feedback, and retailer‑specific performance.
o Guarantee full compliance with international brand guidelines and local commercial needs.
* Forecast & POSM Management
o Oversee forecasting for launches, animations and core business, in collaboration with commercial team, ensuring accuracy and cross‑functional alignment.
o Manage POSM planning, forecasting and allocation, ensuring correct volumes, deadlines, and budget adherence.
o Monitor tester and promo stock levels, minimizing risks of obsolescence and excess.
o Collaborate with Supply Chain to optimize availability and limit stock‑outs or overstock situations.
* Performance Analysis:
o Monitor and analyze sell‑in, sell‑out, market share, stock levels, distribution KPIs and competitive trends.
o Identify performance drivers, risks and opportunities, proposing corrective actions to maximize growth and profitability.
o Prepare performance presentations for sales force meetings, budget reviews, business updates & reports, and meetings with international teams.
o Manage operational inputs for budget files, A&P tracking, forecasts, P&L‑related documents, and all required reporting.
* Stakeholder Management & Cross-Functional Collaboration:
o Act as point of contact for NARS & Drunk Elephant EMEA marketing teams.
o Liaise with stakeholders to ensure timely alignment, feedback consolidation, and follow‑up on key operational topics.
o Organize marketing presentations and prepare materials, launch decks and documents for sales force meetings
o Collaborate closely with Sales teams to build retailer marketing plans, cluster strategies, and local activations.
SKILLS AND COMPETENCIES
* Bachelor’s degree in Business, Marketing, Management or a related field.
* Proven experience in Product Management, Brand Management, or Marketing, preferably within Beauty, Luxury, or FMCG.
* Excellent communication and presentation skills.
* Strong analytical mindset and ability to interpret complex data (sell‑in, sell‑out, ROI).
* Advanced Excel proficiency and strong PowerPoint skills.
* Advanced English (mandatory for EMEA/Global interactions).
* Strategic thinking and planning; strong project and time management skills.
* Autonomy, precision, entrepreneurial attitude, and collaborative working style.
* Digital and social media awareness; understanding of omnichannel business drivers.
* Creativity, passion for beauty, ability to think outside the box.
Alignment with the group’s «Trust8» working principles: Think Big, Take Risks, Hands on, Collaborate, Be Open, Act with Integrity, Be Accountable, Applaud Success.
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