About Convatec
Pioneering trusted medical solutions to improve the lives we touch: Convatec is a global medical products and technologies company, focused on solutions for the management of chronic conditions, with leading positions in Advanced Wound Care, Ostomy Care, Continence Care, and Infusion Care. With more than 10,000 colleagues, we provide our products and services in around 90 countries, united by a promise to be forever caring. Our solutions provide a range of benefits, from infection prevention and protection of at-risk skin, to improved patient outcomes and reduced care costs. Convatec’s revenues in 2024 were over $2 billion. The company is a constituent of the FTSE 100 Index (LSE:CTEC). To learn more please visit .
About the role
The Senior Marketing Manager for Ostomy Care in Italy is a critical leadership role within the organization, reporting directly to the Commercial Director. This position is based in Rome and falls under the Ostomy Care business unit. The primary purpose of this role is to develop and execute strategic marketing plans that drive growth and enhance market presence in the ostomy care sector. The scope of the role includes overseeing market analysis, product positioning, promotional activities, and stakeholder engagement.
The impact of the Senior Marketing Manager is significant, as they will collaborate with cross-functional teams, including Sales, Market Access, Patient Support Team, Customer Service, Logistic, Sales Force Effectiveness, Global and European Marketing, to align marketing strategies with organizational goals and ensure excellence execution. Measures of success for this position include achieving market share targets, driving revenue growth, and enhancing brand recognition within the industry.
Key duties and responsibilities
1. Develop and execute comprehensive strategic marketing plans leveraging a multichannel approach (traditional and digital) to drive growth and market presence
2. Conduct market analysis to identify opportunities and threats.
3. Oversee end-to-end execution of marketing campaigns across multiple channels, including digital, social media, email, and events
4. Engage with key stakeholders, including healthcare professionals, patients, patients’ associations to enhance brand recognition and credibility
5. Manage and allocate the marketing budget effectively to maximize ROI
6. Collaborate with sales, market access and patient support team to ensure cohesive messaging and branding
7. Collaborate with Clinical Trainer to develop outstanding training initiatives for Sales Team, Patients and HCPs
8. Ensure seamless execution of marketing plans through effective teamwork and communication with Global and European Marketing Team
9. Monitor and evaluate the effectiveness of marketing strategies in achieving market share targets and revenue growth
10. Lead and mentor the marketing team, fostering professional growth and best practices
Skills & Experience:
11. 7+ years of experience in marketing, with at least 2 years in a leadership role
12. Expertise in digital marketing tools and techniques
13. Exceptional written and verbal communication skills
14. Proficiency in project management
15. Strong analytical skills to interpret data and make data-driven decisions
16. Demonstrated ability to lead and manage diverse teams effectively
17. Experience in pharmaceutical, medical device or mass market industry is a must
Qualifications/Education:
18. Bachelor’s degree in marketing, Business Administration, Management Engineering or a related field.
Dimensions:
Team
5 direct reports
Principal Contacts & Purpose of Contact
Internal – Sales, Market Access, Patient Support Team, Customer Service, Logistic, Sales Force Effectiveness, Global and European Marketing
External – Nurses, Surgeons, Pharmacists, Patients, Patients’ Associations
Travel Requirements
10%
Languages
19. English: Fluent in Speaking, Writing/Reading
20. Italian: Fluent
Working Conditions
Hybrid working – 2 days per week in the office in Rome driven by business requirements as Convatec has a flexible approach to office working
What you’ll get:
• Hybrid role based in Rome
• Competitive salary + bonus
• Training & development opportunities
• Collaborative, supportive culture
Ready to join us?
At Convatec, we’re pioneering trusted medical solutions to improve the lives we touch. If you’re ready to make a real impact, apply today and help us bring our Forever Caring promise to life.
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A formal recruitment process is required for all our opportunities prior to any offer of employment. This will include an interview confirmed by an official Convatec email address.
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Equal opportunities
Convatec provides equal employment opportunities for all current employees and applicants for employment. This policy means that no one will be discriminated against because of race, religion, creed, color, national origin, nationality, citizenship, ancestry, sex, age, marital status, physical or mental disability, affectional or sexual orientation, gender identity, military or veteran status, genetic predisposing characteristics or any other basis prohibited by law.