The primary position of Out of Home and E-commerce Specialist is responsible for supporting the development of Out of Home (OOH) and e-commerce channels for all categories of the company. The main objective is to assist in the implementation of business strategy, performance monitoring, preparation of analyses and documents for the Channel Manager and the Sales Team responsible for the above distribution channels. The role includes collaboration on data interpretation to identify growth opportunities and optimize product visibility, preparation of promotional activities and data interpretation to identify growth opportunities.
Main Responsibilities:
* Support in the creation and implementation of strategies for Out of Home and e-commerce channels to support the growth of the Ferrero portfolio.
* Shared with Channel Manager E-commerce management
* Help in monitoring the performance of Ferrero products on e-commerce platforms (sales, availability, visibility).
* Support in optimizing product content and digital exposure.
* Help in preparing promotional plans and evaluating their effectiveness. Level of responsibility: Full Out of Home management
* Support the Channel Manager and the Sales Team in analyzing the performance of the OOH channel (special focus on C&C and on the GO) and e-commerce - identifying opportunities for growth.
* Monitoring competitor activities and prices in OOH channels. Level of responsibility: Full Data analysis and reporting and Shopper insights
* Use available data and help in creating reports on OOH and e-commerce performance.
* Support the sales team in evaluating growth opportunities based on data insights.
* Assist in collecting and interpreting insights on shopper and consumer behavior in the OOH and e-commerce environment.
* Support in translating these insights into specific recommendations for channel development.
About You:
* University degree and ideally 1-3 years of experience in trade marketing
* Strong analytical skills and ability to work with data
* Ability to understand customer behavior
* Knowledge of promotional mechanisms and pricing strategies
* Business thinking and ability to support channel strategy
* Understanding of Out of Home (OOH) channels and customer behavior
* Knowledge of e-commerce platforms and digital sales principles a significant advantage
* Good knowledge of Czech and English (spoken and written)
* Good communication and coordination skills
* Strategic thinking and practical approach (“can-do” attitude)
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About Ferrero:
Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet‑packaged food companies, with many iconic brands sold in countries all over the world. Find out more about .
DE&I at Ferrero:
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
Find out more here.
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