Key Responsibilities
* Own and lead brand strategy and annual marketing plans across the full marketing mix
* Drive product and portfolio innovation, from concept development to launch execution
* Act as brand guardian, ensuring consistency across positioning, pricing, promotion, and distribution
* Lead cross‐functional teams to execute go‐to‐market plans effectively and on time
* Monitor brand health, business KPIs, and ROI, translating data into clear strategic actions
* Analyze category, market, and consumer trends to identify growth opportunities
* Define pricing and distribution strategies in partnership with Sales and Finance, with a strong focus on P&L impact
Qualifications
* Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
* 7+ years of experience in Brand Management or Marketing roles within FMCG environments
* Proven experience managing complex brands and innovation projects
Required Skills
* Strong analytical, commercial, and strategic mindset with solid P&L understanding
* Excellent communication and influencing skills across senior stakeholders
* Ability to operate autonomously while leading cross‐functional teams in matrix organizations
Preferred Skills
- Experience in digital, omnichannel, and shopper‐centric marketing- Strong knowledge of consumer insights, panel data, and brand tracking tools
Compensation
Competitive salary and benefits package, aligned with seniority and market benchmarks (range 45.000 - 60.000)