Fratelli Polli SRL
WESTERN EU MARKETING MANAGER
PERIMITER: SOUTHERN EUROPE (UK, DACH, FRANCE, EXPORT)
REPORTING TO: CHIEF MARKETING OFFICER
JOB CONTENT:
- Innovation
- Analyse food trends, consumer understanding, market data and manage cross-market innovation researches, concept and product test (both quali and quanti);
- Hunt new ideas and Business solution in coherence with the Brand strategy;
- TranslateNew Product Development into product strategy (1-3years), transforming each industrial or R&D; innovation into a consumer success;
- Lead central cross-functional team into innovation flow
- Project leadership
- BUs coordination, making a bridge on: Innnovation Projects, Mktg activities, Packaging and communication declinations, and all operative matters between HQ and European BUs
- Roll out Plan and Marketing Activity Plan
- Support BUs to develop impactful customer presentations
- Support BUs to develop marketing activities to speed Awareness/trial or to create frequency/Repurchase
- Trade Marketing: Work in close relationship with sales dept. developing
- Trade marketing Strategy to define priorities per Area/Customer/Format
- Trade marketing activities to improve Shelf visibility, product appealing and speed sellout
- Assortment and price analysis
- monitoring promo impact and effectiveness
- Instore activations
- leading new product launches and updating their performances
- Business Mastering
- Budget performance monitoring
- Margin/Mix/portfolio analysis & optimization
- Marketing and trade marketing Spending
REQUIRED:
- Strong experience in Projects management (think x objectives, define priorities, establish strong relationship with functions, coordinate countries, lead timing…)
- Strong Leadership and Relation skill
- Good Experience in communication leading process, media plan and consumer activity
- Good Analytical and Financial skills
- Fluent English. French and German as a plus
- Good Presentation skills
- Experience in packaging management
- Proactivity, Creativity and open minded
- 5 years in MKTG management
- Experience in FMCG is a must. Experience in International background and in ambient-food it’s a plus
LOCATION: HQ Monsummano Terme (PT)
📌 Western Eu Marketing Manager
🏢 Fratelli Polli
📍 Montecatini Terme