Career Opportunities: Brand Manager (80263)
Vestacy is a standalone company (carved out from Reckitt) with a clear purpose: to transform houses into homes. We’re home to some of the world’s most trusted brands (Air Wick, Calgon, Cillit Bang, and Mortein) helping millions of people care for the spaces they live in every day.
Backed by Advent, a leading global private equity firm, we have the freedom to think big and move fast. With almost 3,000 colleagues across 20+ countries, we see every person as a Founder, empowered to make bold decisions and shape what’s next.
We care for our company the way you care for your own home: with energy, passion, and pride. Here, you’ll find space to grow, opportunities to lead, and the support to thrive. Together, we’re building something extraordinary.
Marketing
Marketing is at the heart of Vestacy. We design and deliver distinctive brand experiences that fuel category growth and create a positive impact on society. Our global teams lead brand strategy, guardianship, and innovation, while local teams bring those plans to life in partnership with Sales. Media and digital expertise run throughout the organization, ensuring we measure both business and societal impact.
About the role
Reporting to the Category Marketing Manager, you will be responsible for the development of the assigned brand through the achievement of specific growth objectives.
As an integral member of an experienced and dynamic marketing team, you will be given extensive and diverse responsibilities across the full marketing mix and will play a key role in supporting the development of the overall category strategy.
Your responsibilities
* Develop and execute annual marketing plan activities, including local media strategy/plans for the assigned brand
* Work with other functions to develop and execute successful Brand Plans to deliver net revenue, gross margin, market share and profit targets within timescales and budget
* Fuel future innovation pipeline with consumer centric mindset, in conjunction with global category coordinating the development process until in market launch
* Deliver Best in Class media strategy and plans in cooperation with Media Manager and Media Agency Partners; develop communication campaigns and deliver local adaptations of global campaigns, leading and coordinating external agencies.
* Monitor market and brand performance and provide monthly business reports and reviews
* Ensure excellence in brand execution across all activation levers and channels partnering with the Trade Marketing team and key commercial stakeholders, identifying trade needs/opportunities, developing pricing promotion and distribution strategies
* Ensure deployment of brand activation, clearly communicating brand vision and priorities via quarterly presentation of brand strategy and activation to Sales teams
* Utilize category and consumer insight to identify growth opportunities and drive innovative marketing initiatives
* P&L accountability
The experience we're looking for
* MSc Degree in Economics
* 4/5 years of experience in Marketing in the FMCG sector, Fluency in English
* Financial and analytical acumen and P&L management
The skills for success
* Analytical and problem-solving skills, Entrepreneurial attitude and strong project management skills.
* Strong negotiation and influencing skills, Outgoing and dynamic personality with a high level of energy and drive.
* Tenacity and resilience, must be able to respond robustly to pressure.
* Ownership and autonomy, capacity to build trustful relationship in all levels of organization.
What we offer
We believe great work deserves great rewards. That’s why we offer numerous local benefits and global benefits designed to help you grow and thrive, such as career mobility opportunities, a referral program, access to our online learning academy, mental wellbeing support, and short-term bonus incentives.
Equality
We believe the best teams are built like great homes: on strong foundations and room to grow. That’s why we hire for potential as well as experience. If you resonate with our purpose, we encourage you to apply, even if you don’t tick every box. We’re committed to equal opportunity for all, regardless of age, ability, background, identity, or any other characteristic protected by law. Together, we create a space where everyone can thrive.
#J-18808-Ljbffr