Purpose of the roleThe Senior Marketing Executive role provides effective and efficient support to TEAM LEWIS internal marketing efforts. This role will also involve taking the lead on, and responsibility for, ongoing marketing campaigns and related projects.ResponsibilitiesLocal marketing activityLeads the planning and execution of all marketing activities in the regionActively research and suggests ideas and opportunities to promote the company and servicesBuilds and maintains external relationships with journalists, partners, suppliers and other stakeholders/audiences Supports the Sales, New Business and Client Engagement Teams with prospect outreachWorks with designers of the Creative Team to develop creative campaigns, assets, graphics and collateralParticipates in brainstorms and training sessions Content and PRPlans and/or creates original content in formats appropriate to the topic and audienceManages blog content and contributor calendar for the regionManages executive team speaking engagements Manage award programme including identifying opportunities and the creation and submission of entriesEnsure there is a regular pipeline of news and announcements from the region, including drafting and approval processIdentifies and creates a regular pipeline of case studies for publication on external channels, including drafting and approval processOnline and social marketingLeads the social media marketing activity and ensure the region is well-representedManages SEO project supportWebsite editor for the regional site Planning, set up and managing paid campaigns on different platforms, such as LinkedIn, Meta, Google Ads and Spotify, defining the proper goals, targets, formats, and assets, monitoring and optimizing budget and performancesDirect mail outreachManages the production/creation of internal and external newslettersSuggests ideas for creative outreach campaigns Segments and targets distribution lists, liaising with the sales teamBusiness developmentDemonstrates solid knowledge of audience personas and recommend channels/tactics to targetWorks closely with the Client Engagement Team to ensure marketing is central to driving brand awareness and qualified leads Monitors marketing qualified leads and flag/refer new business opportunities to senior team membersReporting and analysisCompiles and interprets monthly and weekly reports Monitors campaign performance data and contribute to marketing reports, including campaigns such as website performance, mailers, events, advertising and social media activityMonitors and analyse engagements on social media and respond as appropriateCompiles ad-hoc reports and/or analysis as and when requiredManages budgets across campaigns Systems and administrationBe a super-user of the team’s major marketing tools for social media management, content management systems and email [namely Sharpspring, Oktopost and Wordpress] Be a curator for the Marketing sites on Sharepoint to ensure it is a destination for the global team to access current and correct assets and guidesMinutes team meetings and proactively help to drive actions to ensure projects stay on-trackGeneralSupports the Southern Europe Marketing Director, the Head of Global Marketing and the wider marketing team on projects and initiatives announcements; collateral; social media and content creationBe a cultural ambassador for the region and marketing; promoting initiatives internally and externally; showcasing activities and achievements on social mediaManages administrative tasks for the team as appropriateSeeks ways to increase knowledge for self-improvement and to improve the team’s ability to deliver resultsProactive suggestions for new processes and tools to improve efficiency and performance of the teamPromotional materials and collateralEnsures ample marketing supplies are available based on requirementsIdentifies new requirements and provide solution ideas and costsManages printing/production of marketing collateral, sourcing quotes and liaising with designers and printers/suppliers as necessaryAbout youStrong marketing generalist skill set. Proficient across all marketing tactics and channels, including events, mailers and social / onlineCreative thinking and independent problem solvingConfident, excellent communication skills (written and spoken)Calmness under pressure and ability to deliver to tight deadlinesWell organised; ability to prioritise; attention to detail; a pragmatic approachEnergetic, confident, charismatic – a credible team playerKnowledge of marketing automation platforms such as Sharpspring, and some experience with design, photos, videos, HTML #LI-AM1