Company Description
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AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology, neuroscience, and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.
Job Description
Scope
The Senior Brand Manager, Neuroscience is responsible for leading and defining the Brand Strategy, ensuring alignment with both global and local processes and procedures. This role oversees and coordinates the activities of the Marketing Team.
Main Responsibilities
Business & Financial Acumen
Support the Business Unit Manager in Brand Financial processes
Budget allocation and monitoring
Monthly performance analysis
Brand S&OP preparation
1‐year Financial Plan & Long‐Range Plan
Analysis to Insights
Market & Brand Analysis and Market Research
Trends monitoring and Market/Competitive/Customers actionable insights collection
Customer Strategy
Lead the development of the Brand & Functional Plan, coordinating the inputs of all Brand/In‐Field Team members, in alignment with the Brand strategic framework defined under the supervision of the Business Unit Manager
Marketing Mix Optimization
Ensure & coordinate the implementation of all activities related to the Functional Plan
Provide an innovative and patient‐centric mindset and a multi‐stakeholder approach to meet strategic Brand objectives
Effective Engagement
Responsible for the Customer engagement digital evolution and the delivery of Advanced Customer Experiences
Coordinate the execution of the In‐Field team excellence main processes and ensure the understanding of their purpose from the In‐Field team
Internal & External Stakeholder Alignment
Leverage strong relationships with international and local internal stakeholders
Demonstrate comprehensive understanding of the external stakeholders' needs and behaviors through effective presence on the field and robust connection with In‐Field Team
Qualifications
Skills and Experience
Degree level education (or equivalent), preferably Life Sciences or Economics
Minimum 3‐5 years of relevant experience with proven track record of success within Biotech/Pharma
Strategic Thinking mindset
Leadership; Coaching
Solid working knowledge of healthcare environment
Project Management skills
Local and international mobility
English language proficiency verbally and in writing
Preferred
People management experience
In‐field Experience is a plus
Knowledge within specialized therapeutic area (Neuroscience)
Product launch management support
Main Stakeholders
External: Patients, Health Care Professionals, Key Opinion Leaders, agencies (MR, PR, digital)
Internal: In‐field teams, Brand Team, Brand Team Leader, Area Commercial, Affiliate Management Team
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. xrdztoy Equal Opportunity Employer/Veterans/Disabled.
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