Experteer OverviewIn this role you will manage product specifications and packaging for key European markets, aligning with Sofidel's Brand and Strategic Cells. You will work closely with local teams to drive product launches, line extensions, and on-pack communications that reflect the Brand books and value propositions. You will analyse consumer and retailer trends to feed innovation plans and support category management with actionable insights. The position sits at the crossroads of marketing, packaging, and product office work, offering impact across multiple countries and brands. This is a collaborative, international opportunity to shape product strategy and packaging in a sustainability-forward group.Retribuzione / BenefitsPropose product launches and line extensions for assigned countries, considering Power Brands and Strategic CellsEnsure consistent deployment of Unique Selling Propositions and Business Value Propositions across communication streams (digital, packaging, local materials)Analyse consumer and retail trends from local Category Management to feed product innovation plansSupport local Category Managers with category insights to draft Trade Stories for clientsAnalyze consumer complaint data with local teams to monitor corrective actions and maintain quality standardsCoordinate with Process Dept on product trials and present proposals to Line Manager and Marketing & Sales Director BrandOversee packaging creation with Graphic Designer and agencies under Line ManagerAdapt on-packaging communication to local standards and laws in collaboration with Category ManagementAssist Line Manager in building and deploying Brand booksDraft annual Marketing plan for assigned countries in collaboration with Line Manager and Marketing & Sales DirectorSupport the implementation of consumer marketing strategies and action plans with local teamsFacilitate execution of editorial Plans in the assigned countries, coordinating Digital Marketing & Sales with local teamsControl packaging agencies orders and invoices; manage media investment administration in assigned countriesResponsabilitàMaster's degree in Economics, Business, or related fields5+ years' experience in top-tier Consumer Packaged Goods, preferably non-food or household categoriesProven success in product management and leading complex product portfolios or innovation projectsInternational experience is a plusFluent in EnglishRequisiti fondamentaliprofessional growth opportunitiesinternational, collaborative environmentSofidel Language Learning Programmedynamic teamwork-driven culture
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