PBaccarat Hotel Rome is due to open at the end of 2026 and will be bBaccarat’s first hotel in Europe /b. We are seeking a commercially driven bDirector of Sales Marketing /b with a strong bias to bsales leadership /b—someone who can open a new market for the brand, build the sales engine from day one, and convert relationships into meaningful, measurable business through opening and beyond. /ppbr/ppbThe Role /b /ppThis is a hands-on, build-and-deliver role. You will establish Baccarat’s sales presence in Rome and across key feeder markets, create the account strategy, set targets and cadence, and build the team, tools, and routines needed to drive performance. Marketing will support the sales plan, but success in this role is defined by bpipeline creation, account penetration, production, and pace /b. /ppbr/ppbKey Responsibilities (Sales-Led) /b /pulliOwn the bsales strategy and pre-opening plan /b for a 2026 opening: segmentation, target lists, account priorities, and production goals. /liliBuild Baccarat’s bmarket entry approach /b in Europe: identify and activate new feeder markets, set representation/agency strategy, and establish a strong trade footprint. /liliLead proactive bnew business development /b across all market segments /liliBuild and manage a disciplined bsales pipeline /b: CRM set-up, prospecting cadence, sales calls, reporting, conversion routines, and performance tracking. /liliRecruit and lead the bsales team /b to a clear set of KPIs, standards, and accountability. /liliPartner with revenue/operations/marketing on bpace, forecasting, and mix /b, ensuring a strong ramp-up into opening. /li /ulpbr/ppbExperience Profile /b /pulliProven success in senior hotel sales leadership (DOSM / Director of Sales / commercial leadership), within bluxury hotels a must /b. /liliDemonstrated ability to bopen new markets /b and build business where a brand is not yet established—strong network and strong prospecting discipline. /lilibPre-opening experience strongly preferred /b, including building teams, systems, and sales infrastructure from scratch. /liliStrong travel trade knowledge (consortia, luxury advisors, agency relationships) and ability to operate credibly across corporate and partnerships. /liliStructured operator: comfortable with targets, CRM hygiene, reporting, and sales cadence—balanced with strong relationship skills. /liliRome/Italy market understanding is a plus; wider European feeder market experience highly valued. /li /ulpbr/ppbTo Apply /b /pulliPlease submit your CV and a short note outlining your sales achievements, pre-opening experience, and examples of building new-market demand (accounts, trade partnerships, or feeder market development). /li /ul