Experteer OverviewIn this role you drive brand growth and customer expansion by translating global strategies into local plans and executing data‑driven marketing across channels.
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You’ll lead a Marketing discipline within the sales market, collaborating with global teams to align on guidelines while tailoring for local impact.
The role focuses on growing the customer base, traffic, and conversions, and ensuring efficient investment in media, PR, and content.
You’ll develop and coach a high‑performing team to deliver world‑class customer experiences in a fast‑paced, global fashion group.Retribuzione / BenefitsLead brand growth and development in the sales market with local insightsCreate and execute customer, marketing, and communications plans aligned to global strategyDrive growth of customer base, sales and brand presence with data‑driven, omni‑channel tacticsImprove key marketing KPIs (NCA, traffic, conversion rate)Align local Loyalty activations with global directives while maximizing efficiency and impactAllocate and follow up on marketing investments in media, PR & comms, content, and customer engagementLead, coach and develop the marketing team to deliver excellent customer experiencesResponsabilitàDegree in Marketing, Communications, Business or related fieldMinimum 8-10 years xjrgpwk of leadership experience in marketing, sales or customer functionsProven track record of customer‑centric results across brand, communications and mediaStrong experience with omni‑channel marketing approachesRequisiti fondamentali25% Staff discount on all H&M Group brandsH&M Incentive Program (HIP)Ticket RestaurantSupplementary Health CoverageOptional private pension planAnniversary gifts at 5/10/15/20 years
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