Position based in Palermo or Catania (full remote)
Libon is an international application for calling loved ones, which is recharged like a prepaid SIM card.
It offers a range of top-ups at 5€, 10€, and 20€ to landlines and mobiles in over 160 countries.
Libon’s best offers are based on rates negotiated with Orange and MTN in Africa and Globe and Smart in the Philippines, Bangladesh, India, and Pakistan.
These offers are now available in physical and digital form through resale networks such as telephone shops, tobacconists, kiosks, convenience stores, etc.
Beyond distributing Libon offers, there is a need to better communicate, animate, and federate communities around the application.
Responsibilities
The role focuses on increasing Libon’s turnover in Italy through field actions, adjusting offers and promotions for physical distribution, and engaging with communities of sellers and buyers.
* In B2B, at points of sale selling our Scratchcards/Epins.
* In B2C, direct interaction with application users, associations, households, and influencers within foreign communities (Africans, Asians, Indians, Americans, etc.).
Market analysis
* Define prospecting areas, hot spots, and development priorities for Libon’s sales.
* Ensure competitive and technological monitoring.
* Identify and prioritize distribution networks and deployment areas.
* Engage in hunting and commercial prospecting.
* Identify lead contacts and assess community customer needs.
* Test various distribution networks and promotional strategies.
* Implement the trade marketing plan set by management.
* Be creative and propose initiatives to increase Libon’s visibility among points of sale and diasporas.
* Set up POS displays in partner networks to ensure product visibility.
* List points of sale offering Libon products.
Candidate Profile
* At least 2 years of experience in field sales, operational marketing, trade marketing, or community distribution; experience in Sicily is a plus.
* Strong negotiation skills and a passion for acquiring new customers.
* Good knowledge of diaspora communities and their consumption habits.
* Proficiency in Excel and numerical analysis.
* Excellent written and oral communication skills.
* Voluntary, dynamic, and enthusiastic attitude.
* Good interpersonal skills and ability to work cross-functionally with internal teams and external networks.
* Intermediate proficiency in English and French; knowledge of a third African language like Wolof is mandatory.
* Driver’s license is mandatory.
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