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Karakter Brand Manager, Province of Monza and Brianza
Client:
Location:
Province of Monza and Brianza, Italy
Job Category:
Other
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EU work permit required:
Yes
Job Reference:
4cd17ab684ba
Job Views:
4
Posted:
16.06.2025
Expiry Date:
31.07.2025
Job Description:
Responsibilities
The candidate will lead the marketing and communication strategies of a luxury furniture brand, with a strong background in strategic and operational marketing, especially in the high-end design or luxury sector.
Main activities
Reporting to the Cassina & Karakter Product Marketing Manager, the main activities include:
* Define and execute product strategies for the Brand collection, aligning with company goals and market trends;
* Manage the product lifecycle, from concept development to production, pricing, and launch;
* Analyze market data, monitor trends, and study competitors to optimize marketing strategies;
* Oversee production timelines, cost analysis, and supplier relationships to maintain quality standards and profitability;
* Monitor product performance and customer feedback, implementing improvements as needed;
* Coordinate digital marketing activities, including SEO, SEM, social media, and content marketing;
* Manage online and offline communication campaigns to increase brand awareness and attract target customers;
* Oversee the creation of promotional materials, catalogs, brochures, and high-quality visual content;
* Organize events, industry fairs, and collaborations with designers;
* Manage the marketing budget, ensuring maximum ROI for promotional activities;
* Develop and maintain relationships with media, strategic partners, and VIP clients.
Education & Work Experience Background
Marketing, Communication, Economics, or related fields; at least 5-10 years of experience in a similar role; previous experience in international environments within the Luxury/Design sector is a plus.
Technical and Soft Skills
* Proficiency in product lifecycle management;
* Proficiency in English; knowledge of a second language is a plus;
* Strategic mindset and ability to work in a dynamic and competitive environment;
* Strong results-oriented approach and analytical skills;
* Excellent communication and interpersonal skills.
Work Location: Meda (MB), with availability for business trips to Karakter HQ. Smart Working: 1 day per week as per Group Policy. Our company is an equal opportunity employer. Interested candidates can send their CV with authorization for EU 2016/679 (GDPR).
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