Ph3Experteer Overview /h3pIn this regional leadership role, you will shape the Heart Failure marketing strategy for South Europe, driving growth and value for Abbott’s HF portfolio across Chronic HF, Acute HF and CardioMEMS. You’ll translate strategy into compelling value propositions, pricing and go-to-market plans, while steering NPI activities and cross-functional collaboration with commercial, global and regional teams. You’ll monitor market dynamics, enable launches, and foster strong relationships with KOLs and stakeholders to accelerate access and adoption. This role offers high visibility, the chance to influence regional outcomes, and a meaningful impact on patient care. /ph3Retribuzione / Benefits /h3ulliDefine and execute short-, mid- and long-term HF portfolio marketing strategies aligned with global and EMEA/APAC direction /liliDevelop value propositions, positioning, pricing and go-to-market plans to drive growth and margins /liliLead regional New Product Introduction (NPI) activities with prioritization and flawless execution /liliEnsure consistent marketing approaches across South Europe while adapting to local dynamics /liliCollaborate with South HF Regional Director, EMEA/APAC marketing, and global stakeholders /liliDrive launch readiness with impactful materials, sales tools and field enablement /liliMonitor market trends, competition and performance to strengthen competitive advantage /liliSupport forecasts, business reviews and planning cycles for the HF portfolio /liliEngage with field organization through joint customer visits and strategic accounts /liliBuild relationships with Key Opinion Leaders, scientific societies and external stakeholders /liliSupport Health Economics, Reimbursement and Governmental Affairs initiatives to enable access /liliIdentify cross-divisional synergies within Abbott and pilot relevant initiatives /liliInspire, coach and develop the regional marketing team and model Abbott values /liliAct as a role model for ethics, compliance and quality standards /li /ulh3Responsabilità /h3ulliMedical, scientific or biomedical education /lili5+ years in medical devices with HF, Cardiac Surgery, Perfusion or related clinical/marketing roles /liliProven success in strategic marketing, portfolio management and key account engagement /liliStrong understanding of medical device compliance and reimbursement pathways /liliExperience in complex, matrix organizations across multiple countries /liliFluency in English (written and spoken) and French; additional European languages are a plus /liliResults-driven, entrepreneurial mindset with strong influencing, prioritization and problem-solving skills /li /ul /p #J-18808-Ljbffr