Overview
Join to apply for the Performance Marketing Manager role at beqom.
beqom is a high-growth B2B SaaS platform that helps the world’s most respected companies make pay fair, transparent, and motivating. Founded in Switzerland and serving enterprises worldwide, our all-in-one solution is built on beqom Pay Intelligence - empowering HR and business leaders to navigate the complexities of compensation, ensure compliance, and unlock the full potential of their people.
If you thrive in a fast-moving, product-led environment and love turning data into measurable results, you’ll feel right at home with us. You’ll join a smart, international marketing team where curiosity drives experimentation, and performance fuels impact.
The Role: Performance Marketing Manager (Individual Contributor)
We’re looking for a hands-on marketer to take full ownership of our paid and digital growth channels, as part of our Growth Marketing team. This isn’t a people-management role - it’s a high-impact individual contributor position where autonomy, experimentation, and ROI matter most. You’ll design and run campaigns across search, social, and emerging AI-powered channels, ensuring every euro we spend turns into measurable pipeline growth.
What you'll do
* Designing and executing multi-channel campaigns across Google, LinkedIn, Bing, Reddit, G2, and beyond.
* Owning budgets, targeting, and audience segmentation—optimizing every lever to maximize ROI.
* Running A/B and multivariate tests to improve performance and pipeline contribution.
* Partnering with content, web, product, and sales teams to deliver campaigns that resonate with our ICPs.
* Creating and maintaining landing pages, nurtures, and automation sequences in HubSpot—ensuring consistency, SEO, and strong conversion flows.
* Using HubSpot, 6Sense, Google Analytics, and Fathom to track performance, validate attribution, and generate actionable insights.
* Exploring generative AI and emerging platforms to keep us ahead of the curve in B2B SaaS marketing.
What We’re Looking For
* 3-5 years’ experience running campaigns in Google Ads, LinkedIn Ads, and other paid platforms.
* Solid hands-on experience with HubSpot, 6Sense, Google Analytics (GA4), and marketing automation tools.
* Strong understanding of B2B SaaS buyer journeys and attribution models.
* Analytical mindset—you turn CTRs, CPCs, and conversion rates into clear recommendations.
* Proven ability to work cross-functionally with sales, product, and content teams.
* Excellent project management: organized, detail-oriented, able to run multiple campaigns at once.
* Natural curiosity about new tools, channels, and how AI is reshaping buyer behavior.
Bonus Points (Nice-to-Have Skills)
* Experience with review platforms (e.g., G2, Capterra).
* Knowledge of SEO and lifecycle marketing tactics.
* Exposure to B2B HR tech or SaaS scale-ups.
Why Join Us?
* Your career, your design. Unleash your ambition in our dynamic, autonomous environment.
* Drive meaningful change. Build a fairer future for every employee by joining a market leader that is improving the world of work.
* Belong to something bigger. Collaborate with a passionate, diverse and talented team around the globe.
This role can be based anywhere in Italy. If you are located near our Tivoli office, you’ll have the option to work on-site; otherwise, the position is offered on a remote basis.
Seniority level
* Mid-Senior level
Employment type
* Full-time
Job function
* Marketing and Sales
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