Overview
Marketing Manager Italy - Freelance 2 days / week
Kolsquare is the leading Influencer Marketing software solution in Europe, trusted by marketing professionals to manage KOL (Key Opinion Leader, also known as influencer) marketing campaigns. Our platform is designed to optimize brand communication strategies, addressing the challenges of the digital era. With Kolsquare, professionals can identify suitable KOL profiles, manage campaigns from start to finish, and analyze results and performance metrics. Kolsquare leverages Big Data, AI, and Machine Learning to empower hundreds of clients—including Coca-Cola, Danone, Publicis, Orange, Sézane, and Decathlon—and to connect brands with over 3 million KOLs who have 5,000+ followers across 180 countries on platforms like Instagram, TikTok, X (Twitter), Facebook, Snap, and YouTube. In 2024, Kolsquare became part of the team.blue group, one of Europe’s largest private tech companies. We are committed to innovation, excellence, and profitable growth. Our mission is to make the power of KOL Marketing accessible to all and to help you realize your full potential while making a positive impact on the world.
Your mission
Reporting to the CMO, and with support from peers, you will own the Italian marketing strategy, executing high-impact initiatives that drive awareness, credibility, and lead generation. You will work with the sales team to define market opportunities, create marketing materials, and ensure effective communication and engagement with potential customers. This role requires a mix of strategy, hands-on execution, and cross-functional collaboration across content, PR, partnerships, events, and digital marketing to position Kolsquare as a leader in the Italian market.
Your Key Responsibilities
* Brand Awareness & Thought Leadership: Position Kolsquare as Italy’s go-to Influencer Marketing platform through PR, thought leadership content, strategic partnerships and events.
* Build relationships with media, industry experts, and associations to amplify our thought leadership.
* Localize blog posts, reports, and whitepapers with central content teams to showcase Kolsquare’s expertise and proprietary data.
* Secure speaking engagements and media opportunities to strengthen brand authority.
* Lead Generation & Sales Collaboration: Collaborate with sales to define an Italian-specific acquisition strategy aligned with business objectives.
* Localize marketing materials (brochures, case studies, blog articles, whitepapers, email sequences) with central product and content teams to support lead conversion.
* Implement localized lead generation campaigns (content marketing, paid media, events).
* Track KPIs to measure impact and optimize campaigns for lead conversion.
* Events, Partnerships & Community Engagement: Identify, plan, and execute high-impact local events to generate brand visibility and qualified leads.
* Develop strategic partnerships with marketing associations, agencies, and key industry players.
* Engage with influencer marketing communities and ambassadors to build advocacy and strengthen Kolsquare’s reputation.
* Public Relations & Media Management: Manage Italian-based PR initiatives with local PR agencies and journalists.
* Pitch and distribute newsworthy content to key media outlets.
* Monitor market trends and competitors to stay ahead of industry changes.
Your Profile
You have 4+ years of experience in marketing, PR, or brand management, ideally in Influencer Marketing or SaaS Martech. You have a deep understanding of the Italian influencer marketing and media landscape with an existing network. You are Italian-speaking and fluent in English. You have a strong network with relevant Italian media, influencers and agencies. You’re a strategic thinker and hands-on executor, ready to own and scale Kolsquare’s presence in Italy. You’re commercially driven and know how to generate demand and support sales. You have experience creating marketing materials (case studies, reports, brochures, email sequences). You are a self-starter who thrives in a fast-moving, international environment.
Our values at Kolsquare
Deliver WOW - Be Responsible in your actions - Pursue Growth & Learning - Be passionate and determined - Share your Power, Knowledge & Wealth - Build Authentic relationships. We cultivate a culture of inclusion for all employees that respects strengths, views, and experiences. We are committed to fostering an inclusive, equitable, and diverse environment where everyone feels welcomed, respected, and valued. More about our culture in the Culture Book. Kolsquare is Europe’s leading Influencer Marketing platform, a data-driven solution enabling brands to scale KOL Marketing and build authentic partnerships with KOLs. Our technology helps identify Creator profiles, manage campaigns from A to Z, and measure results against competitors. Since October 2024, Kolsquare forms part of Team.blue, a leading digital enabler across Europe.
Seniority level
* Mid-Senior level
Employment type
* Full-time
Job function
* Marketing and Sales
Industries
* IT Services and IT Consulting
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